ADVERTISEMENT WRITING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT443	ADVERTISEMENT WRITING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. ŞENOL DURGUN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to enable students to interpret advertising texts and create new advertising texts with the theoretical knowledge they have taken in the course and from the perspective of advertising.
Contents of the Course Unit:	Contents of the course include the subjects as in introducing the concept of advertising, performing target audience analysis, explanation of the concept of creative advertising, writing an advertising scenario, examination of advertising practices samples.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 of the basic features that an advertisement text should have
Explain the structural features of advertisement text
Compare advertising scenarios in the context of the basic features that an advertisement should have through a sample advertisement
Apply product positioning with his/her advertisement writing acknowledge
Distinguish the target audience intended in advertisement.
Analyze advertising texts
Create their own advertising texts with technical and theoretical knowledge

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Advertising and Communication	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Branding and Related Concepts	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Functions, Purposes and Types of Advertising	Lecture & Question and Answer
4	Reading the related subject in the coursebook, Analysing Samples	Knowing the consumer	Lecture & Question and Answer
5	Reading the related subject in the coursebook, Analysing Samples	Creativity in Advertising	Lecture & Question and Answer
6	Reading the related subject in the coursebook, Analysing Samples	Creative Advertising Strategies	Lecture & Question and Answer
7	Reading the related subject in the coursebook, Analysing Samples	General review	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Literature Review, Analysing Samples	Text Types in Different Media	Lecture & Question and Answer & Individual Homework
10	Reading the related subject in the coursebook, Analysing Samples	Selling Point Advertising	Lecture & Question and Answer & Analysing Samples
11	Reading the related subject in the coursebook, Analysing Samples	Advertising Texts in Print Media	Lecture & Question and Answer & Analysing Samples
12	Literature Review, Analysing Samples	TV and Radio Ad Texts	Lecture & Question and Answer & Analysing Samples
13	Literature Review, Analysing Samples	Writing Advertisements for the Internet	Lecture & Question and Answer & Analysing Samples
14	Literature Review, Analysing Samples	Corporate Advertising	Lecture & Question and Answer & Individual Homework
15	General Review	General review	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Muge Elden (2016). Reklam Yazarligi. Iletisim Publications
Atatürk Ü. (2021). Reklam ve Reklam Yazarlığı
Muge Elden (2016). Reklam ve Reklamcilik. Say Publications
Doğan, B.Ö. (t.y.). Medyada Metin Yazarlığı
Hirschman, E. C. (1989). Role-based models of advertising creation and production. Journal of Advertising, 18(4): 42-53.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences.
2	Explain the general structure, operation and public policy formation process of administration.
3	Relate the principles and rules of political behavior, behavior and leadership in organizations.
4	Relate the knowledge of ecological, economic and social sustainability with information related to the field.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use information about his / her field in professional life and everyday life.
2	Use information related to ecological, economic and social sustainability in professional life and everyday life.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current political and administrative developments and the functioning of the democratic system by using the knowledge of political science and public administration.
2	Define the basic concepts of management, urbanization, environmental policies, political and legal sciences.
3	Relate professional knowledge of management, urbanization, environmental policies, politics and legal sciences to universal values

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Compare the administrative structures and country management models by using the theoretical knowledge in the field of political science and public.
2	Organize events between the public, private sector and voluntary organizations.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Collaborate with the people in the field of political science and public administration.
2	By using the accumulation of knowledge in political science and public administration; manage project, event and social responsibility activities.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze existing structures with a critical approach based on universal legal norms and administrative structures.
2	Apply the written and unwritten legal rules and ethical codes in his / her personal and professional life.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Improve himself/herself by following the political and administrative agenda and the written-oral work on the agenda.
2	Debate in the field of political science and public administration with different target groups in multicultural environments.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking advantage of the existing history and theoretical knowledge of the field; interpret and analyze current issues, events and problems.
2	Develop original plans and programs to guide the functioning of political and bureaucratic institutions.
3	Develop alternative public policy proposals in the construction and implementation of sustainable and effective public policies.
4	Design reform programs aimed at making and improving the functioning of political and administrative organizations.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	11	2	22
Assignment (Homework)	2	5	10
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	4	4
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	127