COMMUNICATION THEORIES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI205	COMMUNICATION THEORIES	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to examine the main theories and theorists in the field of communication; to provide students with the reading of both mainstream and critical communication theories.
Contents of the Course Unit:	Evaluation of the concepts of communication, media, mass media, communication theories, communication studies and media studies, and periodization and classifications of communication theories, perspective on media/mass media from the mass society and mass culture approach, strong impact approach and syringe/hypodermic needle model ( Harold Lasswell); communication research based on psychology and social psychology, soporific effect and threshold gatekeeper concepts, limited impact approach, two-stage flow of communication theory and the concept of opinion leader (Paul Lazarsfeld); uses and gratifications theory (Jay Blumler, Herta Herzog, Elihu Katz, Denis McQuail, Chicago School's communication and media research, Mathematical communication theory (Claude Elwood Shannon and Warren Weaver, Cultivation thesis and cultural indicators project (George Gerbner, Michael J. Morgan and Nancy Signorielli), Agenda-setting theory (Maxwell McCombs and Donald Shaw), spiral of silence theory (Elisabeth Noelle-Neumann), "empire and means of communication", "the medium is the message" and "global village" theses (Harold Innis and Marshall McLuhan), the theory of diffusion of innovations (Everett Rogers); the media in terms of modernization theory (Daniel Lerner, Wilbur Schramm, Lucian Pye, criticisms of modernization theory, "cultural imperialism", "media imperialism" theses and the political economy of international communication (Herbert Schiller and Armand Mattelart); propaganda model (Noam Chomsky and Edward Herman), Monopolization, Political Economy of Communication and discussion and questioning for measurement and evaluation on the axis of current events constitute the content of this course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines the concepts of communication, media, mass media, communication theories, communication studies and media studies.
Explains the media concept of mass society and mass culture approach.
Explains communication researches based on psychology and social psychology, the concept of soporific effect and threshold gatekeeper.
Explains mainstream and critical theories.
Explains the criticisms of modernisation theory, "cultural imperialism" and "media imperialism" theses.
Distinguish the main arguments and representatives of mathematical communication theory.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a book chapter on the subject	Introduction, introduction of course content and weekly topics	Lecture, Question and answer method
2	Reading a book chapter on the subject	Those who laid the foundations of sociology (Thomas Hobbes, Spinoza, Leipniz, Smith, Montesquieu, Saint Simon); Sociology in the 19th and 20th centuries	Lecture, Question and answer method
3	Reading a book chapter on the subject	Interdisciplinarity in sociology; Basic Approaches in Communication Science (Positive, Interpretive and Critical Realist Approach)	Lecture, Question and answer method
4	Reading a book chapter on the subject	Theories according to ideological foundations: Conservative and Change Paradigms	Lecture, Question and answer method
5	Reading a book chapter on the subject	Mainstream Communication Research and Ideology	Lecture, Question and answer method
6	Reading a book chapter on the subject	Variationist Communication Research and Ideology	Lecture, Question and answer method
7	Reading a book chapter on the subject	Linear Approaches in Mainstream Communication Theories: Laswell Model, Information Theory and Shannon Weaver Model	Lecture, Question and answer method
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	Socio-psychological Approaches in Mainstream Communication Theories	Lecture, Question and answer method
10	Reading a book chapter on the subject	Social Approaches in Mainstream Communication Theories	Lecture, Question and answer method
11	Reading a book chapter on the subject	Coherence and Cohesion Theories: Heider's Balance Theory, ABX Objective Balance Theory, Westley and Maclean Model, Cognitive Dissonance Theory	Lecture, Question and answer method
12	Reading a book chapter on the subject	Magic Bullet Theory, Uses and Gratifications Theory, Active and Passive Audience Theory, Agenda Setting Theory, Spiral of Silence Theory	Lecture, Question and answer method
13	Reading a book chapter on the subject	Critical Theories: Frankfurt School 1st, 2nd and 3rd Period	Lecture, Question and answer method
14	Reading a book chapter on the subject	Critical Theories: Frankfurt School 4th Period, Antonio Gramsci and Hegemony, Althusser and Ideological Devices of the State	Lecture, Question and answer method
15	Reading a book chapter on the subject	Semiotics and Linguistic Approaches	Lecture, Question and answer method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Mattelart, A. ve Mattelart, M. (2017). İletişim Kuramları Tarihi, iletişim yayıncılık
Yaylagül, L. (2017), Kitle İletişim Kuramları, Dipnot Yayınevi
Güngör, N. (2016). İletişim: Kuramlar-Yaklaşımlar, Siyasal Kitabevi
Erdoğan, İ. ve Korkmaz A. (2002). Öteki Kuram, Erk Yayınları
Tekinalp, Ş. ve Uzun, R. (2019). İletişim Araştırmaları ve Kuramları, Beta Yayınevi

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alanında ileri düzeyde bilgilere sahiptir.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam Tasarımı ve İletişimi alanındaki temel bilgileri disiplinler arası çalışmalarda kullanır.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	1-Alana ilişkin bilgileri çalışanlar ve ekip arkadaşlarına aktarabilme becerisine sahiptir.				3
2	-Karar, uygulama ve davranışlarında alana ilişkin edindiği bilgileri kullanmak suretiyle verileri yorumlayabilme, analiz edebilme, sorunları tanımlayabilme ve çözüm önerileri getirebilme becerisine sahiptir				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam kampanyası dahilinde iletişim programları yaratır					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alana ilişkin konularda araştırma ve çalışma yapar.					4
2	Proje yürütücüsü ya da katılımcısı olarak proje hedeflerine uygun sorumluluk alır						5
3	Örgüt/Kurum için amaç ve hedef belirler.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Edindiği bilgi ve becerileri eleştirel olarak değerlendirir.					4
2	Öğrenme gereksiniminin sürekliliğini kavradığını gösterir.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Alanı ile ilgili edindiği bilgi ve beceriler düzeyindeki düşüncelerini ve önerilerini ilgililere yazılı ve sözlü olarak aktarır.				3
2	Mesleki alanda paydaşlarla etkili iletişim kurar.				3
3	Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı İleri Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır.					4
4	Bir yabancı dili en az Avrupa Dil Portföyü B1 Genel Düzeyinde kullanarak alanındaki bilgileri izler ve meslektaşları ile iletişim kurar					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Örgüt/Kurum, iş ve toplumsal etik değerlere uygun davranır.						5
2	Örgütün/Kurumun paydaşlarıyla ilişkilerini analiz eder ve etkin biçimde yürütür.						5
3	Yenilikleri teşvik edebilme becerisine sahiptir.					4
4	Örgüte/kuruma ilişkin eleştirel düşünür.					4
5	Sosyal hakların evrenselliği, sosyal adalet, kalite ve kültürel değerler ile çevre koruma, iş sağlığı ve güvenliği konularında yeterli bilince sahiptir.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	4	48
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	4	48
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	42	0	152