PHOTO APPLICATIONS IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI206	PHOTO APPLICATIONS IN ADVERTISING	4	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. HÜSEYİN DİKME
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course is designed to introduce students to the equipment and practice of photography in the field of advertising. Within the scope of this course, it is aimed to teach students the basic knowledge of photographic equipment, composition, light and other visual elements.
Contents of the Course Unit:	It includes topics such as the use of the camera, how to take photographs and photography in advertising. Introduction of general features and parts of cameras, the connection between variables in photography (aperture, staff, shutter), composition, light and shooting techniques, digital photography, image processing and archiving, control in moving photography, depth of field in photography, 3d shooting in photography, depth and perspective, photo shooting in advertising, photo shooting according to advertising types and examples of photo shooting in advertising constitute the content of this course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines the general features of the camera.
Explains the relationship between the variables in the photo shoot and applies the photo shoot.
Explains composition, light and shooting techniques in photography.
Explains how photography in advertising should be in line with factors such as advertising content, medium of advertisement and type of advertisement.
Discusses examples of photo shooting in advertising.
Interprets the technical structure of photo applications in the field of advertising.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review	Introduction, general information about the course: Aim, Content, Application, Evaluation, Explanation of Weekly Course Programme: Syllabus, Bibliography.	Lecture, Discussion
2	Literature review	History of photography. The connection between variables in photography (aperture, iso, shutter)	Lecture, Discussion
3	Literature review	Composition, light and shooting techniques	Lecture, Discussion
4	Literature review	Digital photography	Lecture, Discussion
5	Literature review	Image processing and archiving, control in motion photography	Lecture, Discussion
6	Literature review	Depth of field in advertising photography	Lecture, Discussion
7	Literature review	Product shooting, depth and perspective in advertising photography	Lecture, Discussion
8	-	MID-TERM EXAM	-
9	Literature review	Photo shooting techniques in advertising	Lecture, Discussion
10	Literature review	Photo shoot according to advertisement types	Lecture, Discussion
11	Literature review	Stock photography in advertising	Lecture, Discussion
12	Literature review	Examination of design examples in advertisement photography	Lecture, Discussion
13	Literature review	Shutter-priority shots in advertising photography	Lecture, Discussion
14	Literature review	Aperture priority shots in advertising photography	Lecture, Discussion
15	Literature review	Analysing and analysing advertisement photo shoots	Lecture, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Reklam Fotoğrafçılığı. Metin Kasım. Çizgi Kitabevi Yayınları
Dijital Teknoloji Çağında Reklam Fotoğrafçılığı. Osman Ürper. Say Yayınları
Dijital Fotoğrafçının El Kitabı. Scott Kelby. Alfa Yayınları.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has advanced knowledge in the field.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.						5
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.					4
2	Takes responsibility in accordance with the project objectives as a project manager or participant.						5
3	Sets the purpose and target for the organization / institution.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.				3
2	Shows that he/she understands the continuity of the learning need.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.						5
2	Communicates effectively with stakeholders in the professional field.					4
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.				3
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.						5
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.					4
3	Has the ability to encourage innovations.				3
4	Thinks critically about the organization / institution.					4
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	3	36
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	3	36
Assignment (Homework)	1	20	20
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	148