CURRENT TOPICS IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI401	CURRENT TOPICS IN ADVERTISING	7	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. HÜSEYİN DİKME
Instructor(s) of the Course Unit	Assoc.Prof. YELDA ÜLKER
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This lesson; It aims to define current issues in advertising studies, to learn the scope of advertising studies, and to define how advertisements created for advertising platforms such as visual, audio and new media differ in practice.
Contents of the Course Unit:	Examining the differentiation of advertising purposes and application methods, examining the differences in advertising and evaluating current applications in advertising constitute the content of this course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines current concepts in the field of advertising.
Explains the strategies and tactics applied in current advertisements.
Explains the effects of applications in media tools on advertising activities.
Interprets information about current practices in advertising activities through advertising campaigns.
Interprets strategies and tactics in current use in advertising through examples.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review	Introduction, general information about the course: Purpose, Content, Application, Evaluation, explanation of the Weekly Course Schedule: Syllabus, References.	Lecture, Discussion
2	Literature review	Current issues in communication, marketing communication and integrated marketing communication	Lecture, Discussion
3	Literature review	Definition of current advertising and the importance of current studies in advertising	Lecture, Discussion
4	Literature review	Examination of institutions and organizations related to advertising	Lecture, Discussion
5	Literature review	Target audience and positioning strategies in current advertisements	Lecture, Discussion
6	Literature review	Advertising studies in brand management	Lecture, Discussion
7	Literature review	Examining current advertising campaign studies	Lecture, Discussion
8	-	MID-TERM EXAM	-
9	Literature review	Advertising activities within the framework of strategic planning	Lecture, Discussion
10	Literature review	Examination of current approaches in advertising design	Lecture, Discussion
11	Literature review	Examples of media strategy and brand studies	Lecture, Question and answer method
12	Literature review	Current advertising efforts in the field of new media	Lecture, Discussion
13	-	Current studies on alternative channels and new advertising channels	Lecture, Discussion
14	-	Examining advertising analysis studies	Lecture, Discussion
15	-	Measurement of advertising effectiveness in current advertising studies	Lecture, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Reklamın Toplumsal Yansımaları ve Yeni Reklam Biçimleri, Şahinde Yavuz. Ütopya Yayınevi.
Reklamda Stratejilerle Yönetim. Gaye Özdemir Erel. Alfa Yayınları

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has advanced knowledge in the field.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.						5
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.						5
2	Takes responsibility in accordance with the project objectives as a project manager or participant.						5
3	Sets the purpose and target for the organization / institution.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.						5
2	Shows that he/she understands the continuity of the learning need.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.						5
2	Communicates effectively with stakeholders in the professional field.					4
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.						5
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.						5
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.					4
3	Has the ability to encourage innovations.						5
4	Thinks critically about the organization / institution.						5
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	5	60
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	182