Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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YEM315 | NEW MEDIA ECONOMICS | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. GÜLŞEN FİLAZOĞLU ÇOKLUK |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to enable students to analyze the social and cultural dimensions of the new media as well as their economic dimensions. |
Contents of the Course Unit: | Contents of the course include the subjects such as assessment of national and international media organizations in terms of economics and politics, basic concepts of economy, theories of economy, concepts of globalization and monopolization. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Compare the traditional media and new media economically. |
Describe the basic concepts of economy. |
Evaluate the media organizations according to the capital/ownership structure. |
Know the employment status, working conditions and economic structure in the media sector. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading, Literature Review | Description of Economy and Basic Concepts in Economy | Lecture & Discussion & Question and Answer |
2 | Reading, Literature Review | Production Process in Media and Economic Instruments | Lecture & Discussion & Question and Answer |
3 | Reading, Literature Review | Costs in Media and Cost Planning | Lecture & Discussion & Question and Answer |
4 | Reading, Literature Review | Analysis of table of revenues and expenditures of a media organization | Lecture & Discussion & Question and Answer |
5 | Reading, Literature Review | Economic difficulties confronted by media organizations and underlying causes | Lecture & Discussion & Question and Answer |
6 | Reading, Literature Review | Political Pressures and Media | Lecture & Discussion & Question and Answer |
7 | Reading, Literature Review | Effect of Rating Concern to Printed and Visual Media | Lecture & Discussion & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading, Literature Review | New Media and Changes in Media Economy | Lecture & Discussion & Question and Answer |
10 | Reading, Literature Review | Media and monopolization | Lecture & Discussion & Question and Answer |
11 | Reading, Literature Review | Types and Causes of monopolization | Lecture & Discussion & Question and Answer |
12 | Reading, Literature Review | Vertical, Horizontal and Diagonal Monopolization | Lecture & Discussion & Question and Answer |
13 | Reading, Literature Review | Economic Factors in Radio, Television and Cinema | Lecture & Discussion & Question and Answer |
14 | Reading, Literature Review | Economic Factors in Book, Journal and Newspaper Publishing | Lecture & Discussion & Question and Answer |
15 | Reading, Literature Review | Media in Authoritarian and Totalitarian Regime | Lecture & Discussion & Question and Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Kejanlioglu B. (2004). Turkiye’de Medyanin Donusumu. Ankara: Imge Bookstore |
Desmoulins N. T. (1993). Medya Ekonomisi. Istanbul: Iletisim Publications |
Kuyucu M. (2014). Medya Ekonomisi ve Basrol Oyunculari: Bugunun ve Yarinin Medya Aktorlerinin Gozunde Reklamcilar ve Tuketiciler. Istanbul: The Turkish Online Journal Design, Art and Communication |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use knowledge sources consisting of the most effective methods and up-to-date information, implementation of tools and materials about psychology and supporting disciplinaries.
(Blooms 3)
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2 |
Determine problems in the field of psychology and solve them. (Blooms 3)
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Discriminate between normal and abnormal behaviours. (Blooms 2)
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2 |
Interpret psychology researches and report on them. (Blooms 3)
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate between psychology and other social sciences on relations. (Blooms 4)
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply psychological tests. (Blooms 3)
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2 |
Integrate knowledge and skills gained on the theories of contemporary psychology in the phases of helping individuals. (Blooms 6)
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3 |
Conduct several experiments in the field of psychology. (Blooms 6)
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Collaborate with relevant organizations and individuals on the field studies. (Blooms 6)
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Integrate developments in the field of psychology to the existing knowledge.
(Blooms 6)
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2 |
Scientifically analyse human behaviours. (Blooms 4)
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain knowledge and ideas gained in the field fluently and apprehensibly in a written way and verbally. (Blooms 2)
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2 |
Recognize individual, national and universal effects of problems in the field of psychology. (Blooms 2)
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Integrate computer software and hardware and statistics in the field of psychology to their studies. (Blooms 6)
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2 |
Survey developments in informatics and communication technologies. (Blooms 4)
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3 |
Support social projects in the field of psychology. (Blooms 5)
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 3 | 39 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 30 | 30 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 20 | 20 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 31 | 0 | 133 |
Total Workload of the Course Unit | 133 | ||
Workload (h) / 25.5 | 5,2 | ||
ECTS Credits allocated for the Course Unit | 5,0 |