HEALTH COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT442	HEALTH COMMUNICATION	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. GÜLŞEN FİLAZOĞLU ÇOKLUK
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce the students to the field of health communication by explaining the theoretical basis of health communication, to show how the practices are done and to provide students with a health communication campaign.
Contents of the Course Unit:	Contents of the course include the subjects as in Definition of communication concept, listing of characteristics of health communication, Analysis of health communication campaign samples, Discussion of doctor-patient relations, interpreting the social responsibility campaigns of hospitals, creating a health communication campaign.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 definitions of health communication
Evaluate the results after a campaign
Interpret at least 4 approaches to health communication
Design the campaign steps during a campaign
Create a health communication campaign for their institution

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	What is Health Communication	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Relations Between Doctor and Patients	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Public Health	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Health Communication Concept and Models	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Attitude and Change of Attitude	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Determining Behaviours	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Campaign Process	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Communication Campaign	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Social Responsibility Campaigns	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Media Planning	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Media Planning	Lecture & Question and Answer
13	-	Homework (Campaign Design)	Group Work
14	-	Homework (Campaign Design)	Group Work
15	-	Homework (Campaign Design)	Group Work
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ertekin, I (2017). Saglik Iletisimi. Gece Kitapligi
Ergin, A. (2011). Saglik Hizmetlerinde Ileitisim. Ankara: Ani Publications
Demirel, Y. (2016). Saglik Hizmetlerinde Saglikli İletişim. Ankara: Akademisyen Publications
Dutta-Bergman, M. J. (2005). Theory and practice in health communication campaigns: A critical interrogation. Health communication, 18(2): 103-122.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use knowledge sources consisting of the most effective methods and up-to-date information, implementation of tools and materials about psychology and supporting disciplinaries. (Blooms 3)
2	Determine problems in the field of psychology and solve them. (Blooms 3)

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Discriminate between normal and abnormal behaviours. (Blooms 2)
2	Interpret psychology researches and report on them. (Blooms 3)

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate between psychology and other social sciences on relations. (Blooms 4)

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply psychological tests. (Blooms 3)
2	Integrate knowledge and skills gained on the theories of contemporary psychology in the phases of helping individuals. (Blooms 6)
3	Conduct several experiments in the field of psychology. (Blooms 6)

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Collaborate with relevant organizations and individuals on the field studies. (Blooms 6)

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Integrate developments in the field of psychology to the existing knowledge. (Blooms 6)
2	Scientifically analyse human behaviours. (Blooms 4)

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain knowledge and ideas gained in the field fluently and apprehensibly in a written way and verbally. (Blooms 2)
2	Recognize individual, national and universal effects of problems in the field of psychology. (Blooms 2)

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Integrate computer software and hardware and statistics in the field of psychology to their studies. (Blooms 6)
2	Survey developments in informatics and communication technologies. (Blooms 4)
3	Support social projects in the field of psychology. (Blooms 5)

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	1	10	10
Laboratory	0	0	0
Reading	11	2	22
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	4	4
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	127