STRATEGIC MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
BUS403	STRATEGIC MANAGEMENT	7	3	3	8

GENERAL INFORMATION
Language of Instruction :	English
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. MUSTAFA KÖKSAL
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to improve students' skills of strategy development skill and information with senior management point of view and to make the students competent on analysing the internal and external environment of enterprises in the process of strategic management.
Contents of the Course Unit:	Contents of the course include Strategic Management Process and Its Factors, External Environment and Establishment Analysis, Strategic Guidance, Strategy Formulation, Strategy Types, Application of Strategies and Strategic Valuation.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Summarizes strategic management process. (Summarize) (5)
Interprets the mission, vision, purpose and goals of establishments. (Interpret) (4)
Explains what strategic analysis tools are. (Explain) (2)
Distinguishes the role of each analysis tool in strategy development. (Distinguish) (4)
Plans strategies which will enable enterprises to accomplish their strategic purposes and goals. (Plan) (3)
Analyzes internal and external environment of enterprises. (Analyze) (3)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Relevant chapters of the coursebook	Basic Concepts in Strategic Management	Lecture & Discussion
2	Relevant chapters of the coursebook	Strategic Management Process and Its Factors	Lecture & Discussion
3	Relevant chapters of the coursebook	External Environment Analysis	Lecture & Discussion
4	Relevant chapters of the coursebook	Establishment Analysis	Lecture & Discussion
5	Relevant chapters of the coursebook	Measuring Environmental Elements and Status Formulation Matrixes	Lecture & Discussion
6	Relevant chapters of the coursebook	Strategic Guidance: Mission, Vision, Objective and Goals	Lecture & Discussion
7	Relevant chapters of the coursebook	Strategy Formulation: Basic Strategies and Sub-groups	Lecture & Discussion
8	-	MID-TERM EXAM	-
9	Relevant chapters of the coursebook	Senior management Strategies: Corporate Strategies	Lecture & Discussion
10	Relevant chapters of the coursebook	Business management Strategies: Competition Strategies	Lecture & Discussion
11	Relevant chapters of the coursebook	Functional Strategies: Departmental Strategies	Lecture & Discussion
12	Relevant chapters of the coursebook	International Strategies	Lecture & Discussion
13	Relevant chapters of the coursebook	Techniques used in the practice of Management Strategies	Lecture & Discussion
14	Relevant chapters of the coursebook	Practice of Strategies	Lecture & Discussion
15	Relevant chapters of the coursebook	Strategic Valuation and Control	Lecture & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Eren, E. (2010). Stratejik Yonetim ve Isletme Politikasi, Beta Publications, 8th Edition, Istanbul.
Ulgen, H., & Mirze, S. K. (2010). Isletmelerde Stratejik Yonetim, Beta Publications, 5th Edition, Istanbul.
Pearce, J. A., Robinson, R. B., & Subramanian, R. (2000). Strategic management: Formulation, implementation, and control. Columbus, OH: Irwin/McGraw-Hill.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Summarizing basic and advanced topics in International Trade and Business.
2	To define the theories, concepts and principles of International Trade and Business and its sub-fields.
3	Interpreting the relationship of International Trade and Business with other disciplines.
4	Using the theoretical knowledge gained in the field of International Trade and Business in professional practices and daily life.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explaining current events and phenomena in the field with a holistic perspective analytically and systematically based on advanced knowledge and skills.
2	Solving problems encountered in business life, at individual and organizational level.
3	Effective use of computer programs (such as SPSS, R, Excel, Stata) in the face of complex business problems.
4	Evaluating the developments in the world from an intellectual perspective in the light of the joint faculty courses taken.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Recognizing new theoretical and practical approaches in the field of International Trade and Business.
2	Recognize the relevant literature effectively.
3	Independently organize activities towards organizational goals and objectives.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To conduct qualitative and quantitative research on the subjects related to the field.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To be able to work independently in the light of the knowledge gained in the field of International Trade and Business and to take responsibility for the work done.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Adopting the philosophy of lifelong learning.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using foreign language skills effectively in business and social life, explaining their demands in writing or verbally.
2	To design a healthy communication network in the business world by using social life skills.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Benefiting from the theoretical and historical knowledge of international trade and business; analyzes current issues, events and problems.
2	Continually improving their knowledge of the structure and characteristics of the variables of international trade and business.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	2	3	6
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	14	3	42
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	14	1	14
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	12	12
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	12	12
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	76	0	200