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BUSINESS ANALYTICS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS425 BUSINESS ANALYTICS 5 3 3 5

GENERAL INFORMATION

Language of Instruction : English
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. MEHMET SELÇUK USLU
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course is designed to comprehend the processes of converting the increasing data densities into information in today's business world. This course aims to get students competent in the fields of editing, analysing, presentation and interpretation of data.
Contents of the Course Unit: Contents of the course include basic concepts of Business analytic, methods used in business analytic and their application.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define the concepts of business analytic.
Select the methods and software used in business analytic.
Apply in the fields of access to data and making them qualified.
Apply in the fields of editing and control of data.
Select the correct methods in management and analysis of data.
Interpret the analysis results of data.
Analyze the data.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature Review Introduction to Business Analytic Lecture & Discussion
2 Literature Review Basic Concepts of Business Analytic Lecture & Discussion
3 Literature Review Methods used in Business Analytic Lecture & Discussion
4 Literature Review Data collection Lecture & Discussion & Practice
5 Literature Review Data organization Lecture & Discussion & Practice
6 Literature Review Data Management Lecture & Discussion & Practice
7 Literature Review Data Analysis – I Lecture & Discussion & Practice
8 - MID-TERM EXAM -
9 Literature Review Data Analysis – II Lecture & Discussion & Practice
10 Literature Review Data Analysis – III Lecture & Discussion & Practice
11 Literature Review Data Analysis – IV Lecture & Discussion & Practice
12 Literature Review Visualization of Data and Results of Analysis Lecture & Discussion & Practice
13 Literature Review Evaluation of Data and Results of Analysis Lecture & Discussion & Practice
14 Literature Review Reporting the Data and Results of Analysis Lecture & Discussion & Practice
15 Literature Review Term Practice Lecture & Discussion & Practice
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Akar, C. (2018), Is Analitigi Excel Uygulamali Yonetsel Karar Verme ve Veri Analizi, Dora Publications
Albright, C.S., Winston, W.L. (2016), Business Analytics 6E: Data Analysis and Decision Making, Cengage Learning

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the theories, concepts and principles of the basic and sub-fields of business.
1
2
Explain business functions and processes based on current scientific sources.
3

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate internationally valid business cases with the theories and concepts of other social sciences.
3

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.
4

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the theoretical and factual knowledge in business for occupational practices.
5
2
Solve individual and organizational problems in business life.
5
3
Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.
5

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan research and work using knowledge and skills gained in the field of business.
5
2
Organize the activities for organizational goals and purposes independently.
5

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Criticize advanced knowledge and skills in the field with a critical approach.
4
2
Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.
5
2
Use the information and communication technology software and equipment required for business.
3

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply the social, scientific, cultural and ethical values at the stages of collection of data, their implementation, interpretation and announcement of results in the field of business.
5
2
Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.
5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 2 28
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 12 2 24
Assignment (Homework) 9 1 9
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 10 10
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 10 10
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 53 0 125
Total Workload of the Course Unit 125
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0