STRATEGIC MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
BUS403	STRATEGIC MANAGEMENT	7	3	3	8

GENERAL INFORMATION
Language of Instruction :	English
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. ÇAĞLA TUĞBERK ARIKER
Instructor(s) of the Course Unit	Assist.Prof. MELDA KEÇECİ
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to improve students' skills of strategy development skill and information with senior management point of view and to make the students competent on analysing the internal and external environment of enterprises in the process of strategic management.
Contents of the Course Unit:	Contents of the course include Strategic Management Process and Its Factors, External Environment and Establishment Analysis, Strategic Guidance, Strategy Formulation, Strategy Types, Application of Strategies and Strategic Valuation.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Summarizes strategic management process. (Summarize) (5)
Interprets the mission, vision, purpose and goals of establishments. (Interpret) (4)
Explains what strategic analysis tools are. (Explain) (2)
Distinguishes the role of each analysis tool in strategy development. (Distinguish) (4)
Plans strategies which will enable enterprises to accomplish their strategic purposes and goals. (Plan) (3)
Analyzes internal and external environment of enterprises. (Analyze) (3)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Relevant chapters of the coursebook	Basic Concepts in Strategic Management	Lecture & Discussion
2	Relevant chapters of the coursebook	Strategic Management Process and Its Factors	Lecture & Discussion
3	Relevant chapters of the coursebook	External Environment Analysis	Lecture & Discussion
4	Relevant chapters of the coursebook	Establishment Analysis	Lecture & Discussion
5	Relevant chapters of the coursebook	Measuring Environmental Elements and Status Formulation Matrixes	Lecture & Discussion
6	Relevant chapters of the coursebook	Strategic Guidance: Mission, Vision, Objective and Goals	Lecture & Discussion
7	Relevant chapters of the coursebook	Strategy Formulation: Basic Strategies and Sub-groups	Lecture & Discussion
8	-	MID-TERM EXAM	-
9	Relevant chapters of the coursebook	Senior management Strategies: Corporate Strategies	Lecture & Discussion
10	Relevant chapters of the coursebook	Business management Strategies: Competition Strategies	Lecture & Discussion
11	Relevant chapters of the coursebook	Functional Strategies: Departmental Strategies	Lecture & Discussion
12	Relevant chapters of the coursebook	International Strategies	Lecture & Discussion
13	Relevant chapters of the coursebook	Techniques used in the practice of Management Strategies	Lecture & Discussion
14	Relevant chapters of the coursebook	Practice of Strategies	Lecture & Discussion
15	Relevant chapters of the coursebook	Strategic Valuation and Control	Lecture & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Eren, E. (2010). Stratejik Yonetim ve Isletme Politikasi, Beta Publications, 8th Edition, Istanbul.
Ulgen, H., & Mirze, S. K. (2010). Isletmelerde Stratejik Yonetim, Beta Publications, 5th Edition, Istanbul.
Pearce, J. A., Robinson, R. B., & Subramanian, R. (2000). Strategic management: Formulation, implementation, and control. Columbus, OH: Irwin/McGraw-Hill.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the theories, concepts and principles of the basic and sub-fields of business.				3
2	Explain business functions and processes based on current scientific sources.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate internationally valid business cases with the theories and concepts of other social sciences.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the theoretical and factual knowledge in business for occupational practices.				3
2	Solve individual and organizational problems in business life.					4
3	Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan research and work using knowledge and skills gained in the field of business.						5
2	Organize the activities for organizational goals and purposes independently.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Criticize advanced knowledge and skills in the field with a critical approach.					4
2	Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.				3
2	Use the information and communication technology software and equipment required for business.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the social, scientific, cultural and ethical values at the stages of collection of data, their implementation, interpretation and announcement of results in the field of business.				3
2	Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	2	3	6
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	14	3	42
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	14	1	14
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	12	12
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	12	12
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	76	0	200