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STRATEGIC MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BUS403 STRATEGIC MANAGEMENT 7 3 3 8

GENERAL INFORMATION

Language of Instruction : English
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. ÇAĞLA TUĞBERK ARIKER
Instructor(s) of the Course Unit Assist.Prof. ARZU SERT ÖZEN
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to improve students' skills of strategy development skill and information with senior management point of view and to make the students competent on analysing the internal and external environment of enterprises in the process of strategic management.
Contents of the Course Unit: Contents of the course include Strategic Management Process and Its Factors, External Environment and Establishment Analysis, Strategic Guidance, Strategy Formulation, Strategy Types, Application of Strategies and Strategic Valuation.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Summarizes strategic management process. (Summarize) (5)
Interprets the mission, vision, purpose and goals of establishments. (Interpret) (4)
Explains what strategic analysis tools are. (Explain) (2)
Distinguishes the role of each analysis tool in strategy development. (Distinguish) (4)
Plans strategies which will enable enterprises to accomplish their strategic purposes and goals. (Plan) (3)
Analyzes internal and external environment of enterprises. (Analyze) (3)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Relevant chapters of the coursebook Basic Concepts in Strategic Management Lecture & Discussion
2 Relevant chapters of the coursebook Strategic Management Process and Its Factors Lecture & Discussion
3 Relevant chapters of the coursebook External Environment Analysis Lecture & Discussion
4 Relevant chapters of the coursebook Establishment Analysis Lecture & Discussion
5 Relevant chapters of the coursebook Measuring Environmental Elements and Status Formulation Matrixes Lecture & Discussion
6 Relevant chapters of the coursebook Strategic Guidance: Mission, Vision, Objective and Goals Lecture & Discussion
7 Relevant chapters of the coursebook Strategy Formulation: Basic Strategies and Sub-groups Lecture & Discussion
8 - MID-TERM EXAM -
9 Relevant chapters of the coursebook Senior management Strategies: Corporate Strategies Lecture & Discussion
10 Relevant chapters of the coursebook Business management Strategies: Competition Strategies Lecture & Discussion
11 Relevant chapters of the coursebook Functional Strategies: Departmental Strategies Lecture & Discussion
12 Relevant chapters of the coursebook International Strategies Lecture & Discussion
13 Relevant chapters of the coursebook Techniques used in the practice of Management Strategies Lecture & Discussion
14 Relevant chapters of the coursebook Practice of Strategies Lecture & Discussion
15 Relevant chapters of the coursebook Strategic Valuation and Control Lecture & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Eren, E. (2010). Stratejik Yonetim ve Isletme Politikasi, Beta Publications, 8th Edition, Istanbul.
Ulgen, H., & Mirze, S. K. (2010). Isletmelerde Stratejik Yonetim, Beta Publications, 5th Edition, Istanbul.
Pearce, J. A., Robinson, R. B., & Subramanian, R. (2000). Strategic management: Formulation, implementation, and control. Columbus, OH: Irwin/McGraw-Hill.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the theories, concepts and principles of the basic and sub-fields of business.
4
2
Explain business functions and processes based on current scientific sources.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate internationally valid business cases with the theories and concepts of other social sciences.
3

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has.
4

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the theoretical and factual knowledge in business for occupational practices.
4
2
Solve individual and organizational problems in business life.
4
3
Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems.
1

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan research and work using knowledge and skills gained in the field of business.
4
2
Organize the activities for organizational goals and purposes independently.
4

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Criticize advanced knowledge and skills in the field with a critical approach.
4
2
Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Express his/her knowledge, thoughts and solutions on business to related stakeholders in written and verbal ways.
4
2
Use the information and communication technology software and equipment required for business.
2

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply the social, scientific, cultural and ethical values at the stages of collection of data, their implementation, interpretation and announcement of results in the field of business.
3
2
Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life.
3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 2 3 6
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 14 3 42
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 14 1 14
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 12 12
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 12 12
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 76 0 200
Total Workload of the Course Unit 200
Workload (h) / 25.5 7,8
ECTS Credits allocated for the Course Unit 8,0