Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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RTS210 | COMMUNICATION THEORIES | 3 | 3 | 3 | 6 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Prof. AHMET CİHAT BAYTAŞ |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | The objective of the course is to enable students to analyze past and current events in the context of communication theories by learning the communication theories. |
Contents of the Course Unit: | Contents of the course include theories of communication, recognition the effects of communication on culture and society, analysis of the structure of mass media tools and interpretin the connection between media and people. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Compare at least 2 communication theories and representatives of these theories |
Explain the contents of communication theories |
Summarize at least a communication theory with details |
Use at least 3 communication theories that reveal the impact power of media and connect communication and media in a related research on media channels |
List the communication theories in a chronological order |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading book chapters related with the subject | Evaluation of the concepts of "communication", media", "mass communication tools", "communication theories", "communication studies" and "media studies", and periodization and classifications for communication theories | Narration Question-response method |
2 | Reading book chapters related with the subject | Mass media and mass culture approach to the media / mass media | Narration Question-response method |
3 | Reading book chapters related with the subject | Strong impact approach and syringe / hypodermic needle model (Harold Lasswell); psychology and social psychology-based communication research | Narration Question-response method |
4 | Reading book chapters related with the subject | Limited impact approach, two-stage flow of communication theory and concept of opinion leader (Paul Lazarsfeld); Uses and Satisfaction Theory (Jay Blums, Herta Herzog, Elihu Katz, Denis McQuail) | Narration Question-response method |
5 | Reading book chapters related with the subject | Chicago School's communication and media research | Narration Question-response method |
6 | Reading book chapters related with the subject | Mathematical communication theory (Claude Elwood Shannon and Warren Weaver) | Narration Question-response method |
7 | Reading book chapters related with the subject | Cultivation thesis and cultural indicators project (George Gerbner, Michael J. Morgan and Nancy Signorielli) | Narration Question-response method |
8 | - | MID-TERM EXAM | - |
9 | Reading book chapters related with the subject | Agenda setting theory (Maxwell McCombs and Donald Shaw); silence spiral theory (Elisabeth Noelle-Neumann) | Narration Question-response method |
10 | Reading book chapters related with the subject | "Empire and communication tools", ”mean is message“ and ”global village“ theses (Harold Innis and Marshall McLuhan) | Narration Question-response method |
11 | Reading book chapters related with the subject | The theory of propagation of innovations (Everett Rogers); media in terms of modernization theory (Daniel Lerner, Wilbur Schramm, Lucian Pye | Narration Question-response method |
12 | Reading book chapters related with the subject | Critics of modernization theory, "cultural imperialism", "media imperialism" theses and the political economy of international communication (Herbert Schiller and Armand Mattelart); propaganda model (Noam Chomsky and Edward Herman) | Narration Question-response method |
13 | Reading book chapters related with the subject | Monopolization | Narration Question-response method |
14 | Reading book chapters related with the subject | Political Economy of Communication | Narration Question-response method |
15 | Reading book chapters related with the subject | Discussion on the basis of current events, discussion, questioning. | Narration Question-response method |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Fiske, J. (2003). İletişim Çalışmalarına Giriş. Ankara: Bilim ve Sanat Yayınları |
Katz, E. (1994). “İletişimde İki Aşamalı Akış.” İletişim: Gazi Üniversitesi İletişim Fakültesi Dergisi, 1(2) |
Morva, O. (2013). Chicago Okulu: Pragmatik Sosyal Teoride İletişimin Keşfi. İstanbul: Doruk Yayınları |
Gerbner, G. (2014). Medyaya Karşı. İstanbul: Ayrıntı Yayınları |
Türkoğlu, N. (2010). İletişim Bilimlerinden Kültürel Çalışmalara Toplumsal İletişim: Tanımlar, Kavramlar, Tartışmalar, İstanbul: Urban Kitap. |
Chomsky, N ve Herman E. S. (2006). Rızanın İmalatı: Kitle Medyasının Ekonomi Politiği. İstanbul: Aram Yayıncılık |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Ability to apply mathematics, science and engineering knowledge.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Ability to apply mathematics, science and engineering knowledge.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Ability to design experiments, conduct experiments, collect data, analyze and interpret results.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
A system, product or process has economic, environmental, social, political, ethical, health and safety,
under realistic constraints and conditions such as feasibility and sustainability,
Ability to design to meet requirements.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Ability to work in teams with different disciplines
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Ability to identify, formulate and solve engineering problems
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Awareness of having professional and ethical responsibilities.
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2 |
Ability to communicate effectively verbally and in writing.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
The ability to have a comprehensive education to understand the impact of engineering solutions on global and social dimensions.
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2 |
Awareness of the necessity of lifelong learning and the ability to do so.
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3 |
The ability to have knowledge about current/contemporary issues.
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4 |
Ability to use the techniques required for engineering applications and modern engineering and calculation equipment.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 4 | 56 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 6 | 6 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 5 | 5 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 153 |
Total Workload of the Course Unit | 153 | ||
Workload (h) / 25.5 | 6 | ||
ECTS Credits allocated for the Course Unit | 6,0 |