INTRODUCTION TO PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HTP111	INTRODUCTION TO PUBLIC RELATIONS	3	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer MAHMUT NEDİM TANSU
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to create the necessary infrastructure for a successful public relations practice by introducing the concept, theories and principles of public relations to students.
Contents of the Course Unit:	The contents of the course include the subjects such as Definition of Public Relations, Historical Development of Public Relations, Target Audience in Public Relations, Proactive and Reactive Public Relations, Public Relations Agencies and In-house Public Relations Unit, Public Relations Projects, Copywriting in Public Relations, The Place of Public Relations in Marketing Communication, Corporate identity, Internal Communication, Corporate Social Responsibility, Reputation Management, Issue Management, Risk Management, Crisis Management, Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations, Ethics in Public Relations, Public Relations Organizations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Summarize the historical process of public relations.
Distinguish the meanings of public relations and related concepts.
Debate the theories about public relations and give examples from these concepts.
List the stages of public relations practices.
Give examples about public relations and sponsorship applications.
Determine appropriate message strategies and the right channels for organizations to communicate well with their target audience.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Related Section of Course Book-Presentation	General Information About the Course, What is Public Relations?	Lecture & Question and Answer & Discussion
2	Related Section of Course Book-Presentation	Historical Development of Public Relations I	Lecture & Question and Answer & Discussion
3	Related Section of Course Book-Presentation	Historical Development of Public Relations II	Lecture & Question and Answer & Discussion
4	Related Section of Course Book-Presentation	Target Audience in Public Relations	Lecture & Question and Answer & Discussion
5	Related Section of Course Book-Presentation	Proactive and Reactive Public Relations, Public Relations Agencies and In-house Public Relations Unit	Lecture & Question and Answer & Discussion
6	Related Section of Course Book-Presentation	Public Relations Projects	Lecture & Question and Answer & Discussion
7	Related Section of Course Book-Presentation	An overview	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Related Section of Course Book-Presentation	Copywriting in Public Relations	Lecture & Question and Answer & Discussion,General Evaluation
10	Related Section of Course Book-Presentation	The Place of Public Relations in Marketing Communication	Lecture & Question and Answer & Discussion
11	Related Section of Course Book-Presentation	Corporate identity	Lecture & Question and Answer & Discussion
12	Related Section of Course Book-Presentation	Internal Communication, Corporate Social Responsibility, Reputation Management	Lecture & Question and Answer & Discussion
13	Related Section of Course Book-Presentation	Issue Management, Risk Management, Crisis Management	Lecture & Question and Answer & Discussion
14	Related Section of Course Book-Presentation	Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations	Lecture & Question and Answer & Discussion
15	Rewiew of Course	Ethics in Public Relations, Public Relations Organizations	Lecture & Question and Answer & Discussion,General Evaluation
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Okay, A. ve Okay, A. (2018). Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları.
Peltekoglu, Balta, F. (2009). Halkla Iliskiler Nedir, Istanbul: Beta Publications
Bernays, Edward L. (2013). Public Relations, University of Oklahoma Press
Theaker, A. (2008). Halkla Iliskilerin El Kitabi, Istanbul: MediaCat Books, 2nd Ed.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	History of the internal combustion engine, based on the theoretical and physical issues have information.	0
2	Auto parts of the computer-aided design has sufficient information regarding the.	0
3	Recognize the parts used in automobile AmAlArInI maze.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has information about total quality.	0
2	Mechanical and electrical systems of cars / parts working principle recognizes.	0
3	Recognizes vehicle components and has knowledge about production processes.	0
4	Identify the characteristics of the different fuels used in automobiles is.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Cars and care about the failure has the knowledge to evaluate and interpret the data collected.	0
2	Under the rules of automotive parts auto parts drawings drawing draw and has the knowledge to use a computer program for.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Motor vehicle mechanical and electronic problems that could occur in any type of objective and subjective detects, identifies and reports.	0
2	Auto parts of the computer-aided technical drawings.	0
3	Automobile repair, maintenance and setting the technological tools (measurement, control instruments and test equipment) is used.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Motor vehicles of knowledge and skills, technological advances also provide services to the people and groups clearly describe and teamwork makes.	0
2	Motor vehicle related studies identify unforeseen situations and find solutions to problems with.	0
3	Teamwork, responsibility for carrying out activities in the field of knowledge and skills to have.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Internal combustion engines, cooler operating principles of the system, strength of materials, material science and knows the issues of heat.	0
2	Cars, system functions and principles of operation of sub-systems knowledge in the fields.	0
3	Occupations related to use of 2D and 3D computer software knows enough level.	0
4	General information will have to use a computer, Word, Excel, Power Point programs know enough level.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effective visual, written and verbal communication skills have.	0
2	Social rights, social justice, quality culture, professional ethics, cultural values ​​and environmental protection issues are conscious enough.	0
3	Is capable of analytical thinking and problem solving.	0
4	Space-related issues, occupational safety, occupational health and environmental protection knowledge and awareness has.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Basic knowledge of computer use, along with the ability to use the software and hardware required by the profession has further capability.	0
2	Car breakdown and repair in accordance with their purpose has the ability to do.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	2	4	8
Laboratory	0	0	0
Reading	2	4	8
Assignment (Homework)	2	2	4
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	2	4	8
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	2	2	4
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	42	0	128