INTRODUCTION TO PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HTP111	INTRODUCTION TO PUBLIC RELATIONS	4	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer ORKUN ÖZSAVANER
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to create the necessary infrastructure for a successful public relations practice by introducing the concept, theories and principles of public relations to students.
Contents of the Course Unit:	The contents of the course include the subjects such as Definition of Public Relations, Historical Development of Public Relations, Target Audience in Public Relations, Proactive and Reactive Public Relations, Public Relations Agencies and In-house Public Relations Unit, Public Relations Projects, Copywriting in Public Relations, The Place of Public Relations in Marketing Communication, Corporate identity, Internal Communication, Corporate Social Responsibility, Reputation Management, Issue Management, Risk Management, Crisis Management, Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations, Ethics in Public Relations, Public Relations Organizations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Summarize the historical process of public relations.
Distinguish the meanings of public relations and related concepts.
Debate the theories about public relations and give examples from these concepts.
List the stages of public relations practices.
Give examples about public relations and sponsorship applications.
Determine appropriate message strategies and the right channels for organizations to communicate well with their target audience.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Related Section of Course Book-Presentation	General Information About the Course, What is Public Relations?	Lecture & Question and Answer & Discussion
2	Related Section of Course Book-Presentation	Historical Development of Public Relations I	Lecture & Question and Answer & Discussion
3	Related Section of Course Book-Presentation	Historical Development of Public Relations II	Lecture & Question and Answer & Discussion
4	Related Section of Course Book-Presentation	Target Audience in Public Relations	Lecture & Question and Answer & Discussion
5	Related Section of Course Book-Presentation	Proactive and Reactive Public Relations, Public Relations Agencies and In-house Public Relations Unit	Lecture & Question and Answer & Discussion
6	Related Section of Course Book-Presentation	Public Relations Projects	Lecture & Question and Answer & Discussion
7	Related Section of Course Book-Presentation	An overview	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Related Section of Course Book-Presentation	Copywriting in Public Relations	Lecture & Question and Answer & Discussion,General Evaluation
10	Related Section of Course Book-Presentation	The Place of Public Relations in Marketing Communication	Lecture & Question and Answer & Discussion
11	Related Section of Course Book-Presentation	Corporate identity	Lecture & Question and Answer & Discussion
12	Related Section of Course Book-Presentation	Internal Communication, Corporate Social Responsibility, Reputation Management	Lecture & Question and Answer & Discussion
13	Related Section of Course Book-Presentation	Issue Management, Risk Management, Crisis Management	Lecture & Question and Answer & Discussion
14	Related Section of Course Book-Presentation	Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations	Lecture & Question and Answer & Discussion
15	Rewiew of Course	Ethics in Public Relations, Public Relations Organizations	Lecture & Question and Answer & Discussion,General Evaluation
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Okay, A. ve Okay, A. (2018). Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları.
Peltekoglu, Balta, F. (2009). Halkla Iliskiler Nedir, Istanbul: Beta Publications
Bernays, Edward L. (2013). Public Relations, University of Oklahoma Press
Theaker, A. (2008). Halkla Iliskilerin El Kitabi, Istanbul: MediaCat Books, 2nd Ed.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Recognize the components of the material used in aircraft.	0
2	Aircraft mechanical and electrical systems / components recognize the working principles.	0
3	Knows characteristics and the impact on the atmosphere and changes in atmospheric air.	0
4	Recognizes airline documents used for aircraft maintenance and navigation.				3
5	The formation of the lift in aircraft flight and knows the theory.	0
6	Located in piston-engined aircraft will have information about propellers.	0
7	Have knowledge about maintenance of gas turbines and reciprocating engine aircraft.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Aviation-related basic principles, rules and laws to know, understand and apply.	0
2	Fundamental scientific issues to know, interpret and use as needed.	0
3	Know the basic issues related to the manufacture of aircraft and apply.	0
4	Related to aircraft manufacturing team, recognition and use of tools and machinery.	0
5	Know the basic issues related to aircraft maintenance and repair and apply.	0
6	In terms of aircraft maintenance and repair knows the human factor and error prevention methods.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Data collected in the evaluation and interpretation of fault and has knowledge in aircraft maintenance.	0
2	Know about the standards in the maintenance and repair of aircraft and has the ability to apply.	0
3	About the aircraft encountered a fault condition can be assessed and solutions according to the manual.	0
4	Know the location and operation of an aircraft cockpit display.	0
5	Aircraft-air, air-to-ground communication method knows and systems.	0
6	Recognize materials used in aircraft.	0
7	Used in aircraft instrument / tool and knows merge elements.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To do research, prepare reports and to make a presentation.	0
2	Of all types of mechanical and electronic problems that may occur in an aircraft shall determine the objective and subjective, definitions and reports.	0
3	Aircraft maintenance, technological tools for repair and testing (measurement, and control instruments testers) use.	0
4	Instruments used in aircraft maintenance and repair teams available.	0
5	Know combining elements used in aircraft and apply it.	0
6	Propeller maintenance, operation, storage and protection of know-related applications.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Aircraft-related knowledge and skills, technological advances also tells people and groups that serve to clearly and teamwork.	0
2	Identifies issues related to unforeseen work related to aircraft and look for solutions.	0
3	Team workers have the knowledge and skills to carry out activities within the area of ​​responsibility.	0
4	Technically gain proficiency in their original thinking.	0
5	Know basic scientific issues, has the ability to interpret and use them as needed.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Engine types and aircraft used in the operation, knows the principles and engine parts.	0
2	Aircraft, systems and sub-systems functions and working principles have knowledge in their fields.	0
3	Using 2D and 3D computer programs related to the profession knows sufficient.	0
4	General computer knowledge will have to use Word, Excel, Power Point programs adequately know.	0
5	To do research, know to prepare reports and make presentations ability.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effective visual, oral and written communication skills to be able to have.	0
2	The universality of social rights, social justice, quality culture, professional ethics, have sufficient awareness of the preservation of cultural values ​​and the environment.	0
3	Has the analytical thinking and problem solving skills.	0
4	Issues related to the field of occupational safety, health and environmental protection has the knowledge and awareness.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	With basic computer knowledge, has unskilled to use software and hardware required by the profession.	0
2	In accordance with the objectives of the aircraft can repair the fault and has the ability.	0
3	Aircraft maintenance and repair manual for reading, understanding and practical skills has.	0
4	Constantly renews itself with developments in science and technology.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	2	4	8
Laboratory	0	0	0
Reading	2	4	8
Assignment (Homework)	2	2	4
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	2	4	8
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	2	2	4
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	42	0	128