INTRODUCTION TO ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HTP112	INTRODUCTION TO ADVERTISING	3	4	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer YASEMEN KARAMAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	With this course; By introducing the concept, theories and principles of advertising to students, it aims to create the necessary infrastructure for a successful advertising application.
Contents of the Course Unit:	The content of the course covers the definition of advertising, its historical development, functions, purposes, types and environments, advertising models, advertising agencies, advertising-related organizations and control mechanisms, ethics in advertising, advertising campaign process, target audience and creativity.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Have the basic theoretical and theoretical knowledge about advertising.
Understands how advertising communication works.
Observes advertisement persuasion methods.
Understands advertising campaigns and processes, designs them according to their purpose.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review, Brainstorming	Definition of Marketing, Marketing Communication and Advertising	Lecture, Question and Answer
2	Literature Review, Brainstorming	Historical Development of Advertising, Functions and Purposes of Advertising	Lecture, Question and Answer
3	Literature Review, Brainstorming	Advertising Models	Lecture, Question and Answer
4	Literature Review, Brainstorming	Advertising Types and Advertising Environments I	Lecture, Question and Answer
5	Literature Review, Brainstorming	Advertising Types and Advertising Environments II	Lecture, Question and Answer
6	Literature Review, Brainstorming	Advertising Agencies + Application Study I	Lecture, Question and Answer, Application Study
7	Literature Review, Brainstorming	Ethics in Advertising + Application Study II	Lecture, Question and Answer, Application Study
8	-	MID-TERM EXAM	-
9	Literature Review, Brainstorming	Research Phase I in Advertising Campaign (Institution/Product/Service Analysis, Competitor and Market Analysis) + Application Study III	Lecture, Question and Answer, Application Study
10	Literature Review, Brainstorming	Research Phase II in Advertising Campaign (Target Audience Analysis) + Application Study IV	Lecture, Question and Answer, Application Study
11	Literature Review, Brainstorming	Planning Phase I in Advertising Campaign (Determining Objectives, Creative Strategy and Creative Idea) + Application Study V	Lecture, Question and Answer, Application Study
12	Literature Review, Brainstorming	Planning Phase II in Advertising Campaign (Advertising Writing) + Application Study VI	Lecture, Question and Answer, Application Study
13	Literature review, brainstorming	Planning Phase III in Advertising Campaign (Media and Budget Planning) + Application Study VII	Lecture, Question and Answer, Application Study
14	Literature review, brainstorming	Application and Measurement-Evaluation Stages in Advertising Campaign + Application Study VIII	Lecture, Question and Answer, Application Study
15	Literature review, brainstorming	An Overview	Lecture, Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Peltekoğlu, Balta, F.(2019). Kavram ve Kuramlarıyla Reklam, İstanbul: Beta Yayınları.
İzgören, A. Ş. (2015) Eşikaltı Büyücüleri, İstanbul: Elma Yayınevi
Elden, M. (2009). Reklam ve Reklamcılık, İstanbul: Say Yayınları

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Machine technology (manufacturing, design, research and development, qualitycontrol areas) to have the basic knowledge and skills.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Work required by the profession before, during and after working on the necessary security measures and emergency response information about a possible accident to have to be done.	0
2	Quantitative data required by the profession to have knowledge of processes and ability to use mathematical formulas to make.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	When designing the material selection and inspection of machine parts to be informed about and to know the path to be followed in the examination.	0
2	Mold calculation, design, preparation and production of molds have knowledge of the product.	0
3	Using the package programs needed to make devices such as CNC manufacturing (CAM) to produce.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Be able to dimensioning and control accounts of the elements of the machine.	0
2	Measurement and control make machine parts. Measurement and control of knowledge, skills and experience to have.	0
3	Advanced manufacturing method, the CNC lathe, milling machine and so on. Having the knowledge and skills about the machines.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Management processes required to have knowledge of their profession.		1
2	Required by the profession to have knowledge of ethical issues. Be healthy persons.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Having the knowledge and skills about quality assurance standards.		1
2	Access information using the computational facilities of technological issues and improve themselves.		1
3	Machine parts pre-production design 2 and 3 dimensional in the computer environment (CAD). Designed to have the ability to do analysis on the system.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effective use of verbal by using the Turkish Language , written in professional and social interactions.					4
2	Having knowledge about Atatürk’s Principles and Revolution History, being able to express himself/herself in social and cultural area.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Having the knowledge and skills related to welding.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	0	0	0
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	5	10	50
Project Work	5	10	50
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	5	5	25
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	183