ADVERTISING CAMPAIGNS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY406	ADVERTISING CAMPAIGNS	8	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NURTEN ELKİN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course students develop practical skills advertising campaigns.
Contents of the Course Unit:	In this course; we describe the pre-advertising campaign, the advertising campaign process, and its implementation, presentation, and post-advertising campaigns.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
By the end of this course, students will be able to analyze product / service, consumer and market research by categorizing the basic terms and processes of an advertising campaign.
By the end of this course, students will be able to predict the budget according to the appropriate commodity by planning the appropriate channel selection.
By the end of this course, students will be able to analyze the results by designing creative works within the scope of the course.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review	Creativity in advertising.	Narrative
2	Literature Review	Advertising campaign process.	Narrative
3	Literature Review	Research and SWOT analysis.	Narrative
4	Literature Review	Determining the campaign goals.	Narrative
5	Literature Review	Advertising campaign and concept	Narrative
6	Literature Review	Determining the campaign strategies.	Narrative
7	Literature Review	Preparing campaign budget	Narrative
8	-	MID-TERM EXAM	-
9	Literature Review	Media plans in the campaign.	Narrative
10	Literature Review	Creative work in advertising campaign	Narrative
11	Literature Review	Creative work in advertising campaign	Narrative
12	Literature Review	Apply of advertising campaign.	Narrative
13	Literature Review	Evaluation of advertising campaign	Narrative
14	Literature Review	Presentations and evaluations.	Narrative
15	Literature Review	Presentations and evaluations.	Narrative
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Jim Avery. Campaign Planning. İstanbul: Advertising Foundation Publications, 2005.
Ugur Batı, The Language of Advertising. Istanbul: Alfa Publications, 2010.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explains the basic concepts related to the field and associates them with the developmental theories.
2	Explains the global, regional and local differences using the basic concepts of human development based on relevant developmental theories.
3	Defines and implements the proffesional limitations, competencies and responsibilities that can be used in the academic works and field practices.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has ability of written and verbal expression in order to collaborate with relevant people and institutions related to the field.
2	Describes the basic facts, principles, processes of the other disciplines related to the field and the methods used in practice, analyzes and evaluates at the undergraduate level.
3	Finds various solutions to individual and social problems using professional knowledge and skills and being objective.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Formulates the thoughts and practices in the field.
2	Contributes with the ideas in works that require teamwork, discusses the ideas to bring up as a matter.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Joins actively to the teamwork.
2	Designs and implements an entire study related to the field, analyzes and reports the findings.
3	Completes the responsibilities and fulfilling the duties as a team member in a joint work related to the field.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Works independently in researches and practices related to the field.
2	Takes active role and different responsibilities as a team member or a team leader and completes them successfully.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Displays such a performance which shows that internalizing personal development and lifelong learning is an ongoing process.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Awares of the individual, personal, social and professional responsibilities.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Organizes the basic and specific topics, facts and theories related to the field, uses this knowledge in professional practice.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	2	15	30
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	10	10
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	47	0	154