MEDIA AND PUBLIC OPINION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT302	MEDIA AND PUBLIC OPINION	6	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NURTEN ELKİN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The purpose of the course is to explain the relationship between media and society, the impact of media on society, and concepts such as the media society and manipulative power of the media.
Contents of the Course Unit:	Media, public opinion, opinion leaders, critical view to media's manipulation power

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Student develops a critical view against to society and the media.
He/She defines the connections of contemporary social thought to printed, radio / TV and online media genres.
Students can analyse role of opinion leaders
Participants comprehend the influence of interactive media

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Media and Society Relationship	Lecture and discussion
2	Reading	The development of media and modern society	Lecture and discussion
3	Reading	New media and society relationship.	Lecture and discussion
4	Reading	Network society and power relation	Lecture and discussion
5	Reading	How does public opinion come about?	Lecture and discussion
6	Reading	Investigation of the opinions that make public opinion clear.	Lecture and discussion
7	Reading	Opinion leaders, two-step flow	Lecture and discussion
8	-	MID-TERM EXAM	-
9	Reading	Defination of public opinion as force 4.	Lecture and discussion
10	Reading	Discussion of the effect of media on public opinion	Lecture and discussion
11	Reading	The impact of globalization on media and public opinion leaders.	Lecture and discussion
12	Reading	Directing the public through news programs	Lecture and discussion
13	Reading	Written and visual materials used in order to manupulate public opinion	Lecture and discussion
14	Reading	Examples	Lecture and discussion
15	Reading	Examples	Lecture and discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Bektaş, Arsev (2007) Public Communication and Democracy, İstanbul: Bağlam Publishing
Tuncer, Emre (2014) Social Media Empire, Boss, İstanbul: Akis Book.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explains the basic concepts related to the field and associates them with the developmental theories.						5
2	Explains the global, regional and local differences using the basic concepts of human development based on relevant developmental theories.						5
3	Defines and implements the proffesional limitations, competencies and responsibilities that can be used in the academic works and field practices.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has ability of written and verbal expression in order to collaborate with relevant people and institutions related to the field.						5
2	Describes the basic facts, principles, processes of the other disciplines related to the field and the methods used in practice, analyzes and evaluates at the undergraduate level.						5
3	Finds various solutions to individual and social problems using professional knowledge and skills and being objective.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Formulates the thoughts and practices in the field.						5
2	Contributes with the ideas in works that require teamwork, discusses the ideas to bring up as a matter.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Joins actively to the teamwork.						5
2	Designs and implements an entire study related to the field, analyzes and reports the findings.						5
3	Completes the responsibilities and fulfilling the duties as a team member in a joint work related to the field.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Works independently in researches and practices related to the field.						5
2	Takes active role and different responsibilities as a team member or a team leader and completes them successfully.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Displays such a performance which shows that internalizing personal development and lifelong learning is an ongoing process.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Awares of the individual, personal, social and professional responsibilities.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Organizes the basic and specific topics, facts and theories related to the field, uses this knowledge in professional practice.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	4	4	16
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	3	3	9
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	51	0	153