ADVERTISING CAMPAIGNS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY406	ADVERTISING CAMPAIGNS	8	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. MAHRUK RASHIDI
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course students develop practical skills advertising campaigns.
Contents of the Course Unit:	In this course; we describe the pre-advertising campaign, the advertising campaign process, and its implementation, presentation, and post-advertising campaigns.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
By the end of this course, students will be able to analyze product / service, consumer and market research by categorizing the basic terms and processes of an advertising campaign.
By the end of this course, students will be able to predict the budget according to the appropriate commodity by planning the appropriate channel selection.
By the end of this course, students will be able to analyze the results by designing creative works within the scope of the course.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review	Creativity in advertising.	Narrative
2	Literature Review	Advertising campaign process.	Narrative
3	Literature Review	Research and SWOT analysis.	Narrative
4	Literature Review	Determining the campaign goals.	Narrative
5	Literature Review	Advertising campaign and concept	Narrative
6	Literature Review	Determining the campaign strategies.	Narrative
7	Literature Review	Preparing campaign budget	Narrative
8	-	MID-TERM EXAM	-
9	Literature Review	Media plans in the campaign.	Narrative
10	Literature Review	Creative work in advertising campaign	Narrative
11	Literature Review	Creative work in advertising campaign	Narrative
12	Literature Review	Apply of advertising campaign.	Narrative
13	Literature Review	Evaluation of advertising campaign	Narrative
14	Literature Review	Presentations and evaluations.	Narrative
15	Literature Review	Presentations and evaluations.	Narrative
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Jim Avery. Campaign Planning. İstanbul: Advertising Foundation Publications, 2005.
Ugur Batı, The Language of Advertising. Istanbul: Alfa Publications, 2010.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Have that require advanced theoretical and practical knowledge of the main areas of nursing.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Believes in the philosophy of holistic health care.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plans, implements, evaluates, and records checks protective, developer, treatment and level of rehabilitative evidence-based nursing care.		1

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses that require advanced theoretical and practical knowledge of the main areas of nursing.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Takes responsibility of issues related to person/family/community health.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Sustains learning with the awareness lifelong learning.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Cooperates as a member of the interdisciplinary health care team.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves appropriately with legal regulations, social and professional values, ethics and principles.	0
2	Performs the role of providing collaboration and communication, as a practitioner, educator, researcher, administrator, advocate, consultant, quality improvement.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	2	15	30
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	10	10
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	47	0	154