| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HIT306 |
BRAND MANAGEMENT |
8 |
3 |
3 |
6 |
GENERAL INFORMATION |
| Language of Instruction : |
Turkish |
| Level of the Course Unit : |
BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
| Type of the Course : |
Elective |
| Mode of Delivery of the Course Unit |
- |
| Coordinator of the Course Unit |
Prof. İSMET GALİP YOLCUOĞLU |
| Instructor(s) of the Course Unit |
|
| Course Prerequisite |
No |
OBJECTIVES AND CONTENTS |
| Objectives of the Course Unit: |
The aim of the course is to provide the students with the knowledge to pass brand management to the students by ensuring that the brand concept works correctly. |
| Contents of the Course Unit: |
In this course, brand concepts and strategic brand management process are discussed in different dimensions and examined in the context of case analysis. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Defines concepts related to brand and brand. |
| Describes mastery of branding strategies. |
| Analyzes corporate and global brand management process. |
| Explains the communication of the brand. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
| Week |
Preparatory |
Topics(Subjects) |
Method |
| 1 |
Literature Review |
Explaining the content and method of the course; Introduction to course |
Lecture |
| 2 |
Literature Review |
The definition of the brand and its importance in terms of marketing. |
Lecture |
| 3 |
Literature Review |
Trademark concepts and trademark registration. |
Lecture |
| 4 |
Literature Review |
Strategic brand management process planning. |
Lecture |
| 5 |
Literature Review |
Brand equity and brand loyalty. |
Lecture |
| 6 |
Literature Review |
Other brand equity elements: Brand identity, brand personality, brand image. |
Lecture |
| 7 |
Literature Review |
Brand creation strategies. |
Lecture |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Literature Review |
Visual and audio elements of the brand. |
Lecture |
| 10 |
Literature Review |
Brand communication. |
Lecture |
| 11 |
Literature Review |
Corporate brand management. |
Lecture |
| 12 |
Literature Review |
Global brand management. |
Lecture |
| 13 |
Literature Review |
A brand renaissance: Brand under the influence of the digital. |
Lecture |
| 14 |
Literature Review |
Marketing program. |
Lecture |
| 15 |
Literature Review |
Sample cases |
Lecture |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |
SOURCE MATERIALS & RECOMMENDED READING |
| Course notes |
ASSESSMENT |
| Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
| Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she has the advanced theoretical and practical knowledge supported by books including main and current knowledge on social work's field, practical tools, multimedia educational tools and other supported resources.
|
|
1 |
|
|
|
|
| 2 |
He/she has the knowledge to evaluate the nature, source, accuracy, reliability and validity of the information.
|
|
|
2 |
|
|
|
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she has the knowledge to attain scientific information, track current literature, evaluate and execute datas about social work.
|
|
|
|
3 |
|
|
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can interpret and evaluate scientifically proven datas by using his/her advanced knowledge and skills on social work, he/she can identify the problems, analyze them, and solve them with the aid of researches and evidences based his/her professional ethical norms, by sharing the knowledge and being an excellent member of a team.
|
|
1 |
|
|
|
|
| 2 |
He/she can use the information technologies about social work and its relevant field.
|
|
|
2 |
|
|
|
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can train individuals, families and society by using his/her advanced theoretical and practical knowledge on social work studies.
|
|
|
2 |
|
|
|
| 2 |
He/she can find solutions to its field based problems by using scientific datas/evidences.
|
|
|
2 |
|
|
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can perform a study independently and take responsibility bycooperating with other groups of professions via using his/her advanced knowledge on social work.
|
|
1 |
|
|
|
|
| 2 |
He/she can have responsibility as an individual and as a team worker in order to solve the encountered and unforeseen problems during the practices of social work.
|
|
|
|
3 |
|
|
| 3 |
He/she can arrange and manage events relevant to the improvement of employees under his/her responsibility, then he/she can evaluate them.
|
|
1 |
|
|
|
|
OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can evaluatecritically the advanced knowledge and skills on social work.
|
|
|
|
|
4 |
|
| 2 |
He/she shows that he/she is open to progress and internalized life long learning permanently.
|
|
|
|
3 |
|
|
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can inform people and institutions relevant to social work by citing his/her suggestions about solutions both written and orally, and he/she can listen the requests and expectancies of those contacts.
|
|
|
2 |
|
|
|
| 2 |
He/she can share his/her thoughts about topics relevant to social work with professionals and non-professionals whom he/she cooperates by supporting his/her suggestions about solutions with quantitative and qualitative datas.
|
|
|
|
3 |
|
|
OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/she can gather, interpret, and execute information about social work's field, and cooperate with people from other relevant disciplines in order to announce the information gathered by paying attention to social, cultural and ethical norms.
|
|
|
|
3 |
|
|
| 2 |
As an individual, he/she acts proper to his/her duty, rights and responsibilities relevant to laws, regulations, legislation and ethical rules.
|
|
|
|
3 |
|
|
| 3 |
He/she can be a role model to his/her colleagues and to the society via his/her professional identity.
|
|
|
2 |
|
|
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
| Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
| Lecture & In-Class Activities |
14 |
3 |
42 |
| Preliminary & Further Study |
14 |
2 |
28 |
| Land Surveying |
0 |
0 |
0 |
| Group Work |
0 |
0 |
0 |
| Laboratory |
0 |
0 |
0 |
| Reading |
0 |
0 |
0 |
| Assignment (Homework) |
0 |
0 |
0 |
| Project Work |
0 |
0 |
0 |
| Seminar |
0 |
0 |
0 |
| Internship |
0 |
0 |
0 |
| Technical Visit |
0 |
0 |
0 |
| Web Based Learning |
0 |
0 |
0 |
| Implementation/Application/Practice |
0 |
0 |
0 |
| Practice at a workplace |
0 |
0 |
0 |
| Occupational Activity |
0 |
0 |
0 |
| Social Activity |
0 |
0 |
0 |
| Thesis Work |
0 |
0 |
0 |
| Field Study |
0 |
0 |
0 |
| Report Writing |
0 |
0 |
0 |
| Final Exam |
1 |
1 |
1 |
| Preparation for the Final Exam |
4 |
15 |
60 |
| Mid-Term Exam |
1 |
1 |
1 |
| Preparation for the Mid-Term Exam |
2 |
10 |
20 |
| Short Exam |
0 |
0 |
0 |
| Preparation for the Short Exam |
0 |
0 |
0 |
| TOTAL |
36 |
0 |
152 |
|
Total Workload of the Course Unit |
152 |
|
|
Workload (h) / 25.5 |
6 |
|
|
ECTS Credits allocated for the Course Unit |
6,0 |
|