DIGITAL MARKETING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT409	DIGITAL MARKETING	5	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. İSMET GALİP YOLCUOĞLU
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to ensure that the target students have knowledge of digital marketing in the globalizing market.
Contents of the Course Unit:	In this course explores different issues that will enable students to master digital platforms and digital marketing campaign management.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
By the end of this course, students will be able to interpret innovative developments in the media, agency and advertising sectors.
By the end of this course, students will be able to plan digital marketing campaigns which brands will need.
By the end of this course, students will be able to create more effective marketing campaigns by learning digital platforms.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading related topics	Overview of course subjects.	Online distance learning
2	Reading related topics	Internet revolution: Changes in our lives, our relations and our consumption with the use of the Internet	Online distance learning
3	Reading related topics	The development of the media and new trends.	Online distance learning
4	Reading related topics	Basic information on using media in digital media: Rich media, advergaming, banner ads, etc.,	Online distance learning
5	Reading related topics	Social networks: Windows Live, Facebook, Twitter, Friendfeed and Youtube.	Online distance learning
6	Reading related topics	Content creation and basic features of a website.	Online distance learning
7	Reading related topics	Marking items and the formation of an interactive site.	Online distance learning
8	-	MID-TERM EXAM	-
9	Reading related topics	Email marketing and strategies.	Online distance learning
10	Reading related topics	Digital marketing and branding: The key to online branding.	Online distance learning
11	Reading related topics	Successful local and global campaigns.	Online distance learning
12	Reading related topics	Search and search engine marketing.	Online distance learning
13	Reading related topics	The dynamics and trends of mobile marketing.	Online distance learning
14	Reading related topics	Social media dynamics: Blogs, viral, advertgaming, online seeding.	Online distance learning
15	Reading related topics	Management of integrated marketing communications in digital medium	Online distance learning
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Sule OZMEN, E-Commerce New Economy in the Network Economy, Istanbul: Istanbul Bilgi University Publications,2012.
Recep Baki DENIZ- The Marketing of the Internet and the Dimensions in Turkey, Beta Publications. Istanbul, 2001

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she has the advanced theoretical and practical knowledge supported by books including main and current knowledge on social work's field, practical tools, multimedia educational tools and other supported resources.			2
2	He/she has the knowledge to evaluate the nature, source, accuracy, reliability and validity of the information.		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she has the knowledge to attain scientific information, track current literature, evaluate and execute datas about social work.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can interpret and evaluate scientifically proven datas by using his/her advanced knowledge and skills on social work, he/she can identify the problems, analyze them, and solve them with the aid of researches and evidences based his/her professional ethical norms, by sharing the knowledge and being an excellent member of a team.			2
2	He/she can use the information technologies about social work and its relevant field.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can train individuals, families and society by using his/her advanced theoretical and practical knowledge on social work studies.			2
2	He/she can find solutions to its field based problems by using scientific datas/evidences.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can perform a study independently and take responsibility bycooperating with other groups of professions via using his/her advanced knowledge on social work.			2
2	He/she can have responsibility as an individual and as a team worker in order to solve the encountered and unforeseen problems during the practices of social work.		1
3	He/she can arrange and manage events relevant to the improvement of employees under his/her responsibility, then he/she can evaluate them.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can evaluatecritically the advanced knowledge and skills on social work.			2
2	He/she shows that he/she is open to progress and internalized life long learning permanently.		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can inform people and institutions relevant to social work by citing his/her suggestions about solutions both written and orally, and he/she can listen the requests and expectancies of those contacts.			2
2	He/she can share his/her thoughts about topics relevant to social work with professionals and non-professionals whom he/she cooperates by supporting his/her suggestions about solutions with quantitative and qualitative datas.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can gather, interpret, and execute information about social work's field, and cooperate with people from other relevant disciplines in order to announce the information gathered by paying attention to social, cultural and ethical norms.		1
2	As an individual, he/she acts proper to his/her duty, rights and responsibilities relevant to laws, regulations, legislation and ethical rules.		1
3	He/she can be a role model to his/her colleagues and to the society via his/her professional identity.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	13	3	39
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	15	15
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	10	10
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	150