MEDIA AND PUBLIC OPINION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT302	MEDIA AND PUBLIC OPINION	6	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. AYDIN NART
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The purpose of the course is to explain the relationship between media and society, the impact of media on society, and concepts such as the media society and manipulative power of the media.
Contents of the Course Unit:	Media, public opinion, opinion leaders, critical view to media's manipulation power

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Student develops a critical view against to society and the media.
He/She defines the connections of contemporary social thought to printed, radio / TV and online media genres.
Students can analyse role of opinion leaders
Participants comprehend the influence of interactive media

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Media and Society Relationship	Lecture and discussion
2	Reading	The development of media and modern society	Lecture and discussion
3	Reading	New media and society relationship.	Lecture and discussion
4	Reading	Network society and power relation	Lecture and discussion
5	Reading	How does public opinion come about?	Lecture and discussion
6	Reading	Investigation of the opinions that make public opinion clear.	Lecture and discussion
7	Reading	Opinion leaders, two-step flow	Lecture and discussion
8	-	MID-TERM EXAM	-
9	Reading	Defination of public opinion as force 4.	Lecture and discussion
10	Reading	Discussion of the effect of media on public opinion	Lecture and discussion
11	Reading	The impact of globalization on media and public opinion leaders.	Lecture and discussion
12	Reading	Directing the public through news programs	Lecture and discussion
13	Reading	Written and visual materials used in order to manupulate public opinion	Lecture and discussion
14	Reading	Examples	Lecture and discussion
15	Reading	Examples	Lecture and discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Bektaş, Arsev (2007) Public Communication and Democracy, İstanbul: Bağlam Publishing
Tuncer, Emre (2014) Social Media Empire, Boss, İstanbul: Akis Book.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the basic information on the science of audiology in order to identify and interpret necessary approaches for his/her patients.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identifies the main phenomenons, principles, processes and practices of audiology science, explains the methods in the field and makes a basic level of analysis and evaluation.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to plan a proper audiology program via his/her theoretical and practical knowledge.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to execute a proper treatment to his/her patients via his/her theoretical and practical knowledge.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Collaborates with main medical fields.				3
2	Evaluates and interprets the problems about hearing and/or vestibular symptoms of his/her patients guided by relevant specialist, asks consultation from other departments in case of need.				3
3	Responsible to identify, execute and adjust the hearing instrument to his/her patients with hearing loss and hearing aid indication.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Specializes in areas like Pediatric Audiology, Geriartric Audiology, Industrial Audiology, Rehabilitative Audiology, Electrophysiological Measurements, Vestibular Disorders, Vestibular Rehabilitation, Hearing Aids and Implants.				3
2	Prepares instructional and practical studies to provide efficiency, permanency and quality of audiology related services.				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Performs his/her duties of expertise in the eyes of judicial authorities and private and government agencies.					4
2	Takes part in a special team for the noise measurements in noisy environments in order to reduce the noise level for the regulation of environmental modifications by identifying individual protectives.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Takes place in the implant board in order to consult his/her patients about applications of cochlear implant, middle ear implants, bone implanted hearing devices (BAHA) and brainstem implant.				3
2	Enables the development of professional standards and policies, determines planning and execution of the assessment and rehabilitation approaches, identifies the efficient applications of new knowledge-based methods and programs and contributes to improve professional and technical standarts.				3
3	Makes studies in order to improve hearing protection of health and for the prevention of hearing loss at work, school and society’s environments for the development of applications related to hearing screening program.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	4	4	16
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	3	3	9
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	51	0	153