MEDIA AND PUBLIC OPINION CRITICISM PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY217	MEDIA AND PUBLIC OPINION CRITICISM	3	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. ŞEBNEM GÜRSOY ULUSOY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the cours is to explain the concept of public opinion with its historical backgroung, to reveal the various approaches on the relationship of public opinion and the media and the public opinion and to evaluate the public opinion-media relationship critically regarding to public opinion surveys.
Contents of the Course Unit:	The scope of the course is the concept of public opinion, its historical background, the fundamental approaches to the concept of public opinion, the relationship between media and public opinion, various approaches on media and public opinion, and the public opinion surveys.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines the concept of public opinion.
Defines the concept of propaganda.
Knows the fundemental approaches to the public opinion.
Knows and explains the approaches to the relationship between the media and the public opinion.
Explains the role and the function of media in public opinion building.
Examines the public opinion surveys critically.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading, Presentation, Creating a debate content, following social media.	Introduction to course The concept of media and public opinion The historical background of public opinion	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
2	Reading, Presentation, Creating a debate content, following social media.	The Current Approaches on Public Opinion	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
3	Reading, Presentation, Creating a debate content, following social media.	The formation of Public Opinion	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
4	Reading, Presentation, Creating a debate content, following social media.	Communication and the tools of Public Opinion	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
5	Reading, Presentation, Creating a debate content, following social media.	Agenda Setting Theory	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
6	Reading, Presentation, Creating a debate content, following social media.	The Theory of Spiral of Silence	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
7	Reading, Presentation, Creating a debate content, following social media.	The concept of propaganda	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
8	-	MID-TERM EXAM	-
9	Reading, Presentation, Creating a debate content, following social media.	The historical background and classification of propaganda	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
10	Reading, Presentation, Creating a debate content, following social media.	Media and propaganda	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
11	Reading, Presentation, Creating a debate content, following social media.Reading, Presentation,	Public opinion surveys	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
12	Creating a debate content, following social media.	Public opinion surveys	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
13	Creating a debate content, following social media.	Public Opinion Surveys in the World and in Turkey	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
14	Creating a debate content, following social media.	Public Opinion Surveys in the World and in Turkey	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
15	Creating a debate content, following social media.	Conclusion	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Arsev BEKTAŞ Kamuoyu, İletişim ve Demokrasi, 2. Baskı Bağlam Yayıncılık, İstanbul, 2000
Nurettin GÜZ Haberde Yönlendirme ve Kamuoyu Araştırmaları Nobel Yayın Dağıtım, Ankara, 2015
Ed. Slavko SPLICHAL – Janet WASKO Communication and Democracy Ablex Publishing Corporation , New Jersey, 1993
Arsev BEKTAŞ Siyasal Propaganda Tarihsel Evrimi ve Demokratik Toplumdaki Uygulamaları Bağlam Yayıncılık, İstanbul, 2002
Erkan YÜKSEL Medyanın Gündeme Belirleme Gücü Çizgi Kitabevi, Konya, 2001
Banu TERKAN Gündem Belirleme Medya ve Siyasal Gündem Üzerine Bir Çalışma Tablet kitabevi, Konya, 2005
İletişim Kuramlarına Anlam Vermek Başlangıcından Günümüze Anglo-Amerikan İletişim Kuramı İmge Kitabevi, Ankara, 2015
Gustave LE BON Kitleler Psikolojisi Çev. Hasan İlhan Alter Yayıncılık, Ankara, 2009

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1					3
2						4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1						4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department student relates between concepts, topics and techniques in the field of media and communication.					4
2	Discusses the solutions of problems related to the field.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Applies the techniques and solutions in the field of New Media and Communication to the problems encountered in the media sector.				3
2	Changes the existing solutions for academic and sectoral problems in the field of New Media and Communication in accordance with current needs.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Applies independent working methods related with New Media and Communication field.				3
2	Manages teamworks related with his / her field.					4
3	Relates between different interdisciplinary methods and the ones in his/her field.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Compares whether the concepts and techniques in the field of New Media and Communication are up-to-date and analyze whether these concepts and techniques are applicable.					4
2	Summarizes the literature in his/her field.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Produces methods and solutions for other representatives of New Media and Communication field.				3
2	Organizes group studies in his/her field.					4
3	Explains thoughts in interpersonal discussions about the field.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Produces new information and techniques about his/her field.					4
2	Predicts the future developments and problems in his/her field.					4
3	Examines the results of studies related with New Media and Communication field.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	6	42
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	3	15
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	153