Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
IMI454 | DESIGN AND BRANDING | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
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Aaker, D. (1991) Managing Brand Equity, Free Press, New York |
Bilgin, N.(1996) Insan Iliskileri ve Kimlik, Sistem Publications, Istanbul |
Borja De Mozota, B. (2003) Design Management, Allworth Press, New York. |
Gobe, M.(2001) Emotional Branding, Allworth Press, New York |