| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| IMI454 | DESIGN AND BRANDING | 5 | 3 | 3 | 5 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to provide the students with the ability to comprehend the effects of brand concept strategies and brand communication on design issues at the end of 20th century and early 21st century. |
| Content: | Contents of the course include subjects of brand and branding concepts, analysis of historical process, position of consumption concept in 20th century, relationship of culture and behavior forms with design, importance of corporate identity design on firms, examination of spatial design and public space design with examples, brand and design within the framework of globalization concept. |