| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MYP216 | CORPORATE COMMUNICATIONS | 4 | 3 | 3 | 4 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Z. Beril Akıncı and Bat, Mikail (2013). Corporate Communication from Theory to Practice. İstanbul: Communication Publications. |
| Okay, Ayla (2013). Corporate Identity. İstanbul: Deep Publications. |
| Çakar Mengü, S. (2016). Corporate Communications and Professional Brands. Deep Publications. |
| Steyn, B., and Puth, G. (2000). Corporate communication strategy. Heinemann. |
| Meral, P. S. (2011). Corporate Identity and Brand. Detail Publications. |