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CAMPAIGN PLAN IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY323 CAMPAIGN PLAN IN PUBLIC RELATIONS 5 5 3 7

SOURCE MATERIALS & RECOMMENDED READING

Agile Pr, Salzman M. (2017). Epub.
Black S., Taylor and Francis, Practice of Public Relations
Basak N., Coskun B. G. (2014). Teoriden Pratige Halkla Iliskiler Projeleri Odullu Ornek Uygulamalar, Nobel Publications
Green A., Page K. Creativity in Public Relations
Grunig J. Halkla Iliskiler ve Iletisim Yonetiminde Mukemmellik, Rota Publications
Peltekoglu Balta F. (2016). Halkla Iliskiler Nedir?, Beta Publications
Satır K. C., Erendag S. F., Demir G. Z. (2017). Stratejik Halkla Iliskiler ve Uygulamalari, Nobel Publications