CAMPAIGN PLAN IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY323 |
CAMPAIGN PLAN IN PUBLIC RELATIONS |
5 |
5 |
3 |
7 |
Objectives and Contents |
| Objectives: |
This course aims to teach what is the idea development, research and planning stages when creating a public relations campaign. |
| Content: |
The contents of the course include the subjects such as public relations campaign process; stages of the campaign: research, planning, implementation and evaluation; situation analysis and target audience analysis; examination of sample public relations campaigns. |