Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
HRY107 | INTRODUCTION TO PUBLIC RELATIONS | 1 | 3 | 3 | 6 |
SOURCE MATERIALS & RECOMMENDED READING |
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Bernays, Edward L. (2013).Public Relations, University of Oklahoma Press |
Bülbül, A. (2004). Halkla İlişkiler, Gen. 2.bs., Ankara: Nobel Yayın Dağıtım |
Peltekoğlu, Balta, F. (2009). Halkla İlişkiler Nedir, İstanbul: Beta Yayınları |
Theaker, A. (2008).Halkla İlişkilerin El Kitabı, İstanbul: MediaCat Kitapları, 2.bs. |