| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIY317 | AIRLINE MARKETING | 5 | 3 | 3 | 7 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Atalık, Ö. (2014), Havayolu Pazarlaması, Eskişehir: Anadolu Üniversitesi Yayınları |
| Shaw S. (2016). Marketing and Management. (17. Edition). USA: Routledge |