Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
RTS441 | MEDIA PLANNING | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
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Erol, G. (2006). Reklam ve Medya Planlamasi. Istanbul: Beta Publications |
Tayfur, G.(2017). Medya Planlama ve Satin Alma. Istanbul: Egitim Kitabevi Publications. |
Basal, B. (2018). Yeni Medya Planlama ve Tuketici Davranislari. Istanbul: Cantay Bookstore |