| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| BUS340 | MARKETING MANAGEMENT | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| KAYNAKLAR Kotler, P., Keller, L.L. Marketing management, 15TH Ed., Pearson. |
| Güncel haber ve dergiler. |
| Seçilen güncel akademik makaleler. |