| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HTP211 | CONSUMER BEHAVIOURS | 3 | 3 | 2 | 4 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| İslamoğlu, A. ve Altunışık, R. (2013). Tüketici Davranışları. İstanbul:Beta Yayıncılık |
| Odabaşı, Y. ve Barış, G. (2015). Tüketici Davranışı. İstanbul: MediaCat Yayıncılık |
| Solomon, Michael R. (2004). Consumer Behavior: Buying, Having, and Being. 6th Edition, Pearson Prentice Hall: New Jersey |