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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM
ASSOCIATE DEGREE
BACHELOR'S DEGREE
MASTER'S DEGREE
DOCTOR OF PHILOSOPHY
PUBLIC RELATIONS AND ADVERTISEMENT
General Information
Aim and Objectives
Programme Learning Outcomes
Curriculum
Total Course & Programme Outcome Relationship
Career & Academic Progression Opportunities
TYYC Program Outcomes Matrix
Head of Department & ECTS Coordinator
Lesson INTEGRATED MARKETING COMMUNICATION
General Information
Objectives & Contents
Learning Outcomes
Learning & Teaching Methods
Course Contents by Week
Materials Sources and Sharing
Assessment & Grading
Course & Programme Outcome Relationship
Workload & ECTS Credits of Course Unit
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Academic Requirements
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INTEGRATED MARKETING COMMUNICATION COURSE IDENTIFICATION AND APPLICATION INFORMATION
Code
Name of the Course Unit
Semester
In-Class Hours (T+P)
Credit
ECTS Credit
HTP157
INTEGRATED MARKETING COMMUNICATION
1
3
3
6