Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
HTP111 | INTRODUCTION TO PUBLIC RELATIONS | 4 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
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Peltekoğlu, Balta, F. (2009). Halkla İlişkiler Nedir, İstanbul: Beta Yayınları |
Bernays, Edward L. (2013).Public Relations, University of Oklahoma Press |
Theaker, A. (2008).Halkla İlişkilerin El Kitabı, İstanbul: MediaCat Kitapları, 2.bs |