Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
HIY427 | CUSTOMER RELATIONS MANAGEMENT | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
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Odabasi, Y. (2015). Satista ve Pazarlamada Musteri Iliskileri Yonetimi (CRM). Aura, Istanbul |
Kirim, A. (2012). Strateji ve Bire-Bir Pazarlama CRM .Sistem Publications, Istanbul |
Peppers, D.& Rogers, M. (2013). Musteri Iliskileri Yonetimi CRM. (Pinar Sengozer, Trns.) Optimist, Istanbul |