Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
MIY433 | MEDIA AND BRAND MANAGEMENT STRATEGIES | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
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Batı, U. (2013). Stratejik Marka Yönetimi, Brandage Publications, İstanbul |
Babür Tosun, N. (2014). Marka Yönetimi. Beta Publications. |
Kapferer, J. (2012).The New Strategic Brand Managament, Koganpage |