MEDIA AND BRAND MANAGEMENT STRATEGIES COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MIY433 |
MEDIA AND BRAND MANAGEMENT STRATEGIES |
5 |
3 |
3 |
5 |
Objectives and Contents |
| Objectives: |
The aim of this course is to provide the students with the information about brand management by correctly understanding the brand concept. |
| Content: |
The content of the course covers the concepts related to the brand and the strategic brand management process in different dimensions and covers the investigations carried out within the framework of case studies. |