Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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BUS331 | SALES MANAGEMENT | 5 | 3 | 3 | 5 |
Objectives and Contents |
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Objectives: | This course aims to acquire a general understanding on basic concepts and functions of sales management, to discourse the global aspect of sales management. |
Content: | Contents of the course include concept of global sales, global sales strategies, cultural differences, marketing ethics, global markets, global organizations. |