| Content: |
Definitions of communication design and common points of these definitions, basic elements of communication design, development of advertising design in the world and in Turkey, research methods in the field of advertising design, advertising design analysis, consumer research, pre- and post-advertising evaluation research, organisational communication, interpersonal communication, mass communication, companies; Advertising, sector, product, consumer and other issues, communication tools; photography, telegraph, telephone, telefax (audio and video recording tools, records and CDs), the development process of sample advertising design ideas and testing the work, how the design is implemented in mass communication, channels of communication design and visual communication analysis constitute the content of this course. |