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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

INTRODUCTION TO COMMUNICATION DESIGN COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI101 INTRODUCTION TO COMMUNICATION DESIGN 1 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Literature review Introduction, general information about the course: Aim, Content, Application, Evaluation, Explanation of Weekly Course Programme: Syllabus, Bibliography. Lecture, Discussion
2 Literature review Definitions and common points of communication design. Basic elements of communication design Lecture, Discussion
3 Literature review Development of advertising design in the world and in Turkey Lecture, Discussion
4 Literature review Semiotics and communication designs Lecture, Discussion
5 Literature review Advertising design analyses in semiotics Lecture, Discussion
6 Literature review In addition to consumer research, pre- and post-advertising evaluation research Lecture, Discussion
7 Literature review Organisational communication, interpersonal communication, mass communication Lecture, Discussion
8 Literature review What are the studies carried out by companies on advertising, sector, product, consumer and other issues? Lecture, Discussion
9 Literature review Communication tools; photography, telegraph, telephone, telefax (audio and video recording tools, records and discs) Lecture, Discussion
10 - MID-TERM EXAM -
11 Literature review Development process of sample advertisement design ideas Lecture, Discussion
12 Literature review Testing the sample advertisement design study Lecture, Discussion
13 Literature review How design is realised in mass communication Lecture, Discussion
14 Literature review Channels of communication design Lecture, Discussion
15 Literature review Visual communication analyses Lecture, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -