| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT335 | PLANNING AND MANAGEMENT IN PUBLIC RELATIONS | 5 | 3 | 3 | 5 |
Objectives and Contents |
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| Objectives: | This course aims to establish the concept of public relations and the steps to be followed in a public relations study and to form the foundation for the students to create campaigns by discussing the steps of creating strategic plans and activity plans in the light of sample practices. |
| Content: | Contents of the course include the subjects as in Defining the concept of public relations, listing the fields of practices of public relations, summarizing the steps of the activity planning, assessment of a sample public relations campaign, making strategic plan. |