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CONSUMER BEHAVIOUR COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ISL430 CONSUMER BEHAVIOUR 5 3 3 5

Objectives and Contents

Objectives: This course aims to introduce the basic concepts on the course, to enable to deliver analytical solution approaches to various marketing problems and to provide applications on solution to the problems managers face.
Content: Contents of the course include place and importance of Consumer behaviour in marketing field, consumer researches, market segmentation and consumer behaviour-marketing strategy relation, psychological influences affecting consumer behaviour, socio-cultural effects, buying processes of consumers.