| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| UIT317 | INTERNATIONAL SERVICE MANAGEMENT | 5 | 3 | 3 | 5 |
Objectives and Contents |
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|---|---|
| Objectives: | This course is designed to help students succeed in their role as an executive in international service providers or in international firms that place emphasis on service. |
| Content: | Contents of the course include; the concept of service, the basic elements of the service and the properties of the elements, the effects of the basic variables in the service sector on international service providers, the service marketing practices in the process of internationalization of service providers, the distribution of the service through physical and electronic channels and the consumer behaviors of different cultures in the service sector. |