PRODUCT DEVELOPMENT METHODOLOGY COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MEK408 |
PRODUCT DEVELOPMENT METHODOLOGY |
8 |
2 |
2 |
5 |
Objectives and Contents |
| Objectives: |
Internalization of the awareness of the importance of innovation and new product development for the survival of contemporary, competitive organizations; giving the necessary theoretical knowledge on this subject; and having students do a case study in an organization that produces goods or services with the information they receive. |
| Content: |
Gaining the necessary skills and equipment to develop a new product and present it to the market. To have enough equipment to create a brand. |