| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT201E | PLANNING AND MANAGEMENT IN PUBLIC RELATIONS | 5 | 3 | 3 | 6 |
Objectives and Contents |
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|---|---|
| Objectives: | To provide elements such as concepts of Public Relations and its historical development process, basic principles, steps to be followed in public relations studies, strategic plans, event planning, discussion of sample applications, lectures with student projects is the aim of this course |
| Content: | What is Public Relations, applied areas, event planning, campaign process and strategy planning |