| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MIY328 | MARKETING AND SALES TECHNIQUES | 5 | 3 | 3 | 5 |
Objectives and Contents |
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|---|---|
| Objectives: | This course aims to describe the requirements and techniques of the sales pace which constitutes the final stage of the marketing process. |
| Content: | Contents of the course include the subjects such as the definition of marketing, marketing management, marketing mix, relationship of marketing with other disciplines, sales process and sales techniques. |