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MARKETING IN BANKING COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
BAY307 MARKETING IN BANKING 5 3 3 5

Objectives and Contents

Objectives: The objective of this course is to help students gain basic knowledge and skills about the basic concepts and applications of modern marketing.
Content: Contents of the course include; marketing, service marketing, marketing in banking, factors affecting service quality, pricing, distribution of services, promotion, target market, segmentation, positioning.