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STATISTICS IN COMMUNICATION SCIENCES PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT105 STATISTICS IN COMMUNICATION SCIENCES 1 4 3 7

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit Assist.Prof.Dr. YILDIZ AYDIN

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: The objective of the course is to provide the students the knowledge to compile the statistical data, use this data, problem solving and the assessment of this data.
Contents of the Course Unit: Contents of the course include; introduction of basic statistical concepts, Central tendency measurements, variability measurements, probability and probability calculation, intermittent and continuous distributions, binomial and poisson distributions, normal distribution and continuous normal distribution methods and applications.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define the basic concepts of statistics
Recognize the dependent and independent variable in regression analysis
Recognize normal, symmetric and asymmetric distributions
Apply the hypothesis tests for a single population
Act the hypotheses which are the subject of the research
Apply hypothesis testing for population ratio
Calculate confidence intervals for parameters

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature review, assignment Introduction to Statistics: Definition of statistics and basic concepts, subject of statistics, aim of statistics Literature review, assignment
2 Literature review, assignment Data collection and compilation: Summarizing data with graphical methods Literature review, assignment
3 Literature review, assignment Audience and sample Literature review, assignment
4 Literature review, assignment Presenting and summarizing statistical data Literature review, assignment
5 Literature review, assignment Frequency distribution and tables Literature review, assignment
6 Literature review, assignment Data display methods Literature review, assignment
7 Literature review, assignment Central tendency measurements. Literature review, assignment
8 - MID-TERM EXAM -
9 Literature review, assignment Sampling distributions Literature review, assignment
10 Literature review, assignment Standard deviation and its characteristics Narration, Solution of Questions, Application
11 Literature review, assignment Independent cases Narration, Solution of Questions, Application
12 Literature review, assignment Probability actions Narration, Solution of Questions, Application
13 Literature review, assignment Conditional probability Narration, Solution of Questions, Application
14 Literature review, assignment Random variables (intermittent, continuous) Narration, Solution of Questions, Application
15 Literature review, assignment Bayes theorem and statistical distributions Narration, Solution of Questions, Application
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Spiegel, M. R. ve Stephens, L. J. (2013). İstatistik. Ankara: Nobel Akademik Yayıncılık
Newbold, P. (2013). İşletme ve İktisat İçin İstatistik. İstanbul: Literatür Yayınları

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
0
2
List the main features of communication in items.
0
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
0

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
4
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
5
3
Tell the basic concepts of public relations and advertising in detail.
0

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
4
2
Use the leadership, communication and presentation skills in occupational events.
1

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
3
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
0
3
Create communication programs within the public relations and advertising campaign.
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
2

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 4 56
Preliminary & Further Study 13 3 39
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 6 3 18
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 6 6 36
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 5 25
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 176
Total Workload of the Course Unit 176
Workload (h) / 25.5 6,9
ECTS Credits allocated for the Course Unit 7,0