STATISTICS IN COMMUNICATION SCIENCES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT105	STATISTICS IN COMMUNICATION SCIENCES	1	4	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit	Prof. YILMAZ ÖZKAN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The objective of the course is to provide the students the knowledge to compile the statistical data, use this data, problem solving and the assessment of this data.
Contents of the Course Unit:	Contents of the course include; introduction of basic statistical concepts, Central tendency measurements, variability measurements, probability and probability calculation, intermittent and continuous distributions, binomial and poisson distributions, normal distribution and continuous normal distribution methods and applications.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the basic concepts of statistics {Knowledge / Bloom's 1}
Recognize the dependent and independent variable in regression analysis {Knowledge / Bloom's 1}
Recognize normal, symmetric and asymmetric distributions {Knowledge / Bloom's 1}
Apply the hypothesis tests for a single population {Apply / Bloom's 1}
Act the hypotheses which are the subject of the research {Evaluate / Bloom's 1}
Apply hypothesis testing for population ratio {Apply / Bloom's 1}
Calculate confidence intervals for parameters {Evaluate / Bloom's 1}

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review, assignment	Introduction to Statistics: Definition of statistics and basic concepts, subject of statistics, aim of statistics	Literature review, assignment
2	Literature review, assignment	Data collection and compilation: Summarizing data with graphical methods	Literature review, assignment
3	Literature review, assignment	Audience and sample	Literature review, assignment
4	Literature review, assignment	Presenting and summarizing statistical data	Literature review, assignment
5	Literature review, assignment	Frequency distribution and tables	Literature review, assignment
6	Literature review, assignment	Data display methods	Literature review, assignment
7	Literature review, assignment	Central tendency measurements.	Literature review, assignment
8	-	MID-TERM EXAM	-
9	Literature review, assignment	Sampling distributions	Literature review, assignment
10	Literature review, assignment	Standard deviation and its characteristics	Narration, Solution of Questions, Application
11	Literature review, assignment	Independent cases	Narration, Solution of Questions, Application
12	Literature review, assignment	Probability actions	Narration, Solution of Questions, Application
13	Literature review, assignment	Conditional probability	Narration, Solution of Questions, Application
14	Literature review, assignment	Random variables (intermittent, continuous)	Narration, Solution of Questions, Application
15	Literature review, assignment	Bayes theorem and statistical distributions	Narration, Solution of Questions, Application
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Spiegel, M. R. ve Stephens, L. J. (2013). İstatistik. Ankara: Nobel Akademik Yayıncılık
Newbold, P. (2013). İşletme ve İktisat İçin İstatistik. İstanbul: Literatür Yayınları

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.	0
2	List the main features of communication in items.	0
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.					4
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.						5
3	Tell the basic concepts of public relations and advertising in detail.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.					4
2	Use the leadership, communication and presentation skills in occupational events.		1

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.				3
2	Write press releases for the purpose of introducing the institution he/she works at or owns.	0
3	Create communication programs within the public relations and advertising campaign.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	6	3	18
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	6	6	36
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	5	25
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	176