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PUBLIC RELATIONS AND PUBLICITY

Curriculum

1. YEAR
1. SEMESTER
CODE TITLE A P L C ECTS
HIT103 INTRODUCTION TO COMMUNICATION 3 0 0 3 6
HIT105 STATISTICS IN COMMUNICATION SCIENCES 2 2 0 3 7
HUK102 INTRODUCTION TO LAW 3 0 0 3 4
SOS116 SCIENTIFIC RESEARCH METHODS 3 0 0 3 4
SOS118 INTRODUCTION TO PHILOSOPHY 3 0 0 3 4
TRD101 TURKISH LANGUAGE I 2 0 0 2 2
YDL101 FOREIGN LANGUAGE I (ENG.) 3 0 0 3 3
A:Academic, P:Practical, L:Laboratory, C:Credit 20 30
1. YEAR
2. SEMESTER
CODE TITLE A P L C ECTS
EKF109 INTRODUCTION TO ECONOMICS I 3 0 0 3 4
HIT104 INTRODUCTION TO ADVERTISING 3 0 0 3 6
HIT108 INTRODUCTION TO PUBLIC RELATIONS 3 0 0 3 7
SBU109 INTRODUCTION TO POLITICAL SCIENCE 3 0 0 3 4
SOS115 INTRODUCTION TO SOCIOLOGY 3 0 0 3 4
TRD102 TURKISH LANGUAGE II 2 0 0 2 2
YDL102 FOREIGN LANGUAGE II (ENG.) 3 0 0 3 3
A:Academic, P:Practical, L:Laboratory, C:Credit 20 30
2. YEAR
3. SEMESTER
CODE TITLE A P L C ECTS
ATA201 PRINCIPLES OF ATATURK AND HISTORY OF TURKISH REVOLUTION I 2 0 0 2 2
EKF218 INTRODUCTION TO SUSTAINABILITY 2 0 0 2 2
HIT213 CORPORATE COMMUNICATION 3 0 0 3 6
HIT215 CRISIS COMMUNICATION 3 0 0 3 6
HIT217 AUTHORSHIP IN CORPORATE COMMUNICATION 2 2 0 3 6
HIT219 INTERCULTURAL COMMUNICATION 3 0 0 3 6
YDL201 PROFESSIONAL ENGLISH I 2 0 0 2 2
A:Academic, P:Practical, L:Laboratory, C:Credit 18 30
2. YEAR
4. SEMESTER
CODE TITLE A P L C ECTS
ATA202 PRINCIPLES OF ATATURK AND HISTORY OF TURKISH REVOLUTION II 2 0 0 2 2
HIT202 INTERPERSONAL COMMUNICATION 3 0 0 3 6
HIT208 PUBLIC RELATIONS PRACTICES AND CASE STUDIES 2 2 0 3 6
HIT210 NEW MEDIA 2 2 0 3 6
ISL221 ACADEMIC ACHIEVEMENT AND SOCIAL LIFE SKILLS 2 0 0 2 2
RTS210 COMMUNICATION THEORIES 3 0 0 3 6
YDL202 PROFESSIONAL ENGLISH II 2 0 0 2 2
A:Academic, P:Practical, L:Laboratory, C:Credit 18 30
3. YEAR
5. SEMESTER
CODE TITLE A P L C ECTS
HIT305 CORPORATE IDENTITY AND BRAND MANAGEMENT 2 2 0 3 8
HIT313 POLITICAL COMMUNICATION 3 0 0 3 7
3 0 0 3 5
CODE TITLE A P L C ECTS
3 0 0 3 5
CODE TITLE A P L C ECTS
3 0 0 3 5
CODE TITLE A P L C ECTS
A:Academic, P:Practical, L:Laboratory, C:Credit 15 30
3. YEAR
6. SEMESTER
CODE TITLE A P L C ECTS
HIT330 CREATIVE ADVERTISING STRATEGIES 2 2 0 3 8
3 0 0 3 5
CODE TITLE A P L C ECTS
3 0 0 3 5
CODE TITLE A P L C ECTS
3 0 0 3 5
CODE TITLE A P L C ECTS
UIT306 INTERNATIONAL MARKETİNG 3 0 0 3 7
A:Academic, P:Practical, L:Laboratory, C:Credit 15 30
4. YEAR
7. SEMESTER
CODE TITLE A P L C ECTS
HIT429 ADVERTISING CAMPAIGNS 3 0 0 3 7
HIT433 CORPORATE SOCIAL RESPONSIBILITY AND EVENT MANAGEMENT 2 2 0 3 8
3 0 0 3 5
CODE TITLE A P L C ECTS
3 0 0 3 5
CODE TITLE A P L C ECTS
3 0 0 3 5
CODE TITLE A P L C ECTS
A:Academic, P:Practical, L:Laboratory, C:Credit 15 30
4. YEAR
8. SEMESTER
CODE TITLE A P L C ECTS
HIT438 INTEGRATED MARKETING COMMUNICATION 2 2 0 3 8
RTS414 COMMUNICATION ETHICS 3 0 0 3 7
3 0 0 3 5
CODE TITLE A P L C ECTS
3 0 0 3 5
CODE TITLE A P L C ECTS
3 0 0 3 5
CODE TITLE A P L C ECTS
A:Academic, P:Practical, L:Laboratory, C:Credit 15 30
Total Credit : 136 , Total ECTS : 240