General Information

Aim of the Program

Department of Public Relations and Publicity aims to train communication specialists who can plan communication applications as a whole, who can think strategically, establish and manage secure communication links, and diversify the means of communication. In order to realize this purpose, Department of Public Relations and Publicity provides the students the knowledge, skills and ethical principles that will be beneficial for both stakeholders and institutions by emphasizing the need for public relations practitioner to take the intermediary role in the interaction process between the institution and the stakeholders.  In this period which the number of corporate firms increased, this department also focuses on "corporate communication" at educates professionals in the field of communication

Target of the Program

Department of Public Relations and Publicity aims to graduate professionals who can apply the theoretical knowledge learned in the courses, who can produce creative ideas and projects in the communication strategy in accordance with the communication goal and have the ability to implement their projects, follow the new communication channels and use them correctly in the communication strategy and create their own language of communication.   The department will also gain students with the ability to manage corporate communication in the best possible way. 

Career Opportunities

The graduates of the Department of Public Relations and Publicity have the title of communication specialist, and they primarily work in public relations companies and advertising agents. Today, however, public and private companies need to communicate with their target audiences. Our graduates are employed in corporate communication and marketing departments, media organizations, non-governmental organizations, as communication specialist, marketing communication specialist, advertiser, creative writer, communication consultant. Graduates of the Department of Public Relations and Publicity continue their academic career with postgraduate degrees.

Working Places

Public Relations and Publicity Program graduates have the opportunity to work in various institutions and organizations where the expression of commercial presence to consumers, stakeholders, and investors is essential. They may pursue careers in public relations companies, advertising agencies, full-service communication agencies, public relations departments of both private and public institutions, as well as marketing companies.

Programmes allowing Horizontal Transfer

Students can have lateral transfers to “Public Relations and Advertising”, "Advertising", “Radio Television and Cinema”, "Television-Cinema", ”Journalism", “ Communication Sciences", ”Visual Communication Design" and “New Media" departments in Communication Faculties and “Public Relations and Publicity“, ”Radio-Television" and ”Advertising" at the School of Applied Sciences.

Programmes allowing Vertical Transfer

Graduates of Vocational Schools can continue their education for four years if they meet the conditions in the related regulations.