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AIRLINE REVENUE MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
AVM311 AIRLINE REVENUE MANAGEMENT 5 3 3 7

GENERAL INFORMATION

Language of Instruction : English
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. SELMA KARATEPE
Instructor(s) of the Course Unit Assist.Prof.Dr. FESTUS VICTOR BEKUN

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to provide the students with the competence to maximize unit income and total income in terms of managing and controlling revenue and capacity in airline companies.
Contents of the Course Unit: Contents of the course include the subjects such as income management, capacity allocation, network management, extra booking, price reduction method, optional adapted pricing, pricing and revenue optimization and customer acceptance.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Describe the income and management methods in service industries.
Define income management dynamics.
Analyze potential risk issues.
Determine the necessary methods to maximize the income of airline companies.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature Review History of income management, income management strategies, system contents, reservation control Lecture, Question and Answer, Discussion, Case Study Analysis
2 Literature Review and sample questions Tactical income management, net contribution in income management, measuring the efficacy of income management, using income management, exercises Lecture, Question and Answer, Discussion, Case Study Analysis
3 Literature Review Introduction to capacity allocation, two classes problem, multiple price class capacity allocation Lecture, Question and Answer, Discussion, Case Study Analysis
4 Literature Review and sample questions Capacity allocation in the matter of a contingent demand, functioning of capacity allocation, measuring the efficacy of capacity allocation, exercises Lecture, Question and Answer, Discussion, Case Study Analysis
5 Literature Review Introduction to network management, application timing in network management, linear programming method, virtual intertwinement Lecture, Question and Answer, Discussion, Case Study Analysis
6 Literature Review and sample questions Introduction to network management, application timing in network management, linear programming method, virtual intertwinement Lecture, Question and Answer, Discussion, Case Study Analysis
7 Literature Review Introduction to extra booking, a model of customer reservation, solution approaches, annexes Lecture, Question and Answer, Discussion, Case Study Analysis
8 - MID-TERM EXAM -
9 Literature Review and sample questions Introduction to extra booking, a model of customer reservation, solution approaches, annexes Lecture, Question and Answer, Discussion, Case Study Analysis
10 Literature Review Measuring and adjusting the extra booking, alternates of extra booking, finding the probability in extra booking, exercises Lecture, Question and Answer, Discussion, Case Study Analysis
11 Literature Review and sample questions Price reduction background, price reduction optimisation, estimating price reduction sensitivity, application of price reduction, exercises Lecture, Question and Answer, Discussion, Case Study Analysis
12 Literature Review Optional adapted pricing background and business climate, calculation of optional adapted pricing, offer respond. Lecture, Question and Answer, Discussion, Case Study Analysis
13 Literature Review and sample questions Annexes and variations in optional adapted pricing, usage areas of optional adapted pricing, exercises Lecture, Question and Answer, Discussion, Case Study Analysis
14 Literature Review Pricing offer and frames, justice Lecture, Question and Answer, Discussion, Case Study Analysis
15 Literature Review Pricing and revenue optimization and their impacts Lecture, Question and Answer, Discussion, Case Study Analysis
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Robert L. Phillips (Trns: Ayhan Demiriz, H. Neslihan Demiriz), Fiyatlandırma ve Gelir Optimizasyonu, Scala Publications,
Revenue Management, HOSPA Practitioner Series, Published by Wentworth Jones Limited, 2013

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Mid-Term Exam 1 40
Homework Assessment 1 10
Final Exam 1 50
TOTAL 3 100
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the historical development process of Aviation Management.
1
2
Use computer programs related to Aviation Transportation.
1
3
Define basic concepts related with aviation management.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
4
2
Classify the relationship between the basic functions of the business and the interactions between these functions.
4
3
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
1
4
Explain the concepts of entrepreneurship and innovation with the field.
0

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Manage operational activities related to the airline.
5
2
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.
4

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Prepare written agreements with relevant institutions in accordance with the legislation.
1
2
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
5
3
Manage all phases from planning to implementation of aviation operations as a member of a team.
3
4
Cooperate with stakeholders related to air transport.
5
5
Develop the modern techniques and tools necessary for applications related to the field.
5

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Execute a study in his/her field independently.
5
2
Decide as an individual or a team member to solve the problems encountered in applications related to the field.
5

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate advanced knowledge and skills in his/her field with a critical approach.
4
2
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.
1

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Communicate with people and institutions related to the field in writing and verbally.
2
2
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
5
3
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.
4

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Manage airports and terminal operations efficiently using aviation and business information.
5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 3 42
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 7 6 42
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 4 20
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 55 0 174
Total Workload of the Course Unit 174
Workload (h) / 25.5 6,8
ECTS Credits allocated for the Course Unit 7,0